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插页式广告

插页式广告（或全屏广告）是一种大部分覆盖屏幕的广告。因此，在展示插页式广告时，发布商内容不会出现在屏幕上。您可以验证 Google 协议的 BidRequest.mobile.is_interstitial_request 字段是否已设置为 true，从而在出价请求中发现插页式广告机会。对于 OpenRTB，在 Protobuf 中，BidRequest.imp.instl 字段设置为 true 或对于 JSON 中的 1。

广告位尺寸

插页式广告的广告位尺寸表示可用于呈现广告素材的区域，具体取决于特定格式和屏幕尺寸等多种因素。第一对广告位宽度和高度（Google RTB 中的 BidRequest.adslot.width 和 BidRequest.adslot.height 字段，或 OpenRTB 中的 BidRequest.imp.banner.format 字段）表示广告位尺寸，其余宽度和高度表示建议的广告尺寸列表。

广告素材并不局限于出价请求中的建议尺寸，但出价请求中的所有推荐尺寸都保证在可接受的尺寸范围内。

您可以使用宽度和高度符合以下条件的任何广告素材进行出价：

小于或等于广告位的宽度和高度
大于或等于广告位宽度的 50%
大于或等于广告位高度的 40%

如果广告尺寸过大或过小，则出价响应会因拒绝原因 INTERSTITIAL_SIZE_MISMATCH 而被滤除。

如果您未在出价响应中指定广告尺寸，则响应将被滤除，拒绝原因为 MISSING_AD_SIZE。

出价请求示例

下面是插页式广告的一些出价请求示例。

Google

显示示例

id: "p\340\224\364\251I\301\221\357\302\363\311\326\321\311\203\0325iY\036$\363"
ip: "\300\250"
user_agent: "Mozilla/5.0 (Linux; Android 9; vivo 1906 Build/PKQ1.190616.001; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/74.0.3729.136 Mobile Safari/537.36 (Mobile; afma-sdk-a-v223616029.223616029.0)"
url: "https://www.google.com"
detected_language: "en"
adslot {
  id: 1
  width: 344
  width: 320
  height: 566
  height: 480
  excluded_attribute: 17
  excluded_attribute: 70
  allowed_vendor_type: 342
  allowed_vendor_type: 767
  matching_ad_data {
    billing_id: 70362152071
    billing_id: 21403803968
    minimum_cpm_micros: 10000
  }
  matching_ad_data {
    billing_id: 47992615927
    minimum_cpm_micros: 40000
  }
  slot_visibility: ABOVE_THE_FOLD
  ad_block_key: 2015797598
  publisher_settings_list_id: 9769388807110493568
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  viewability: 75
  click_through_rate: 0.008278628
  renderer: GOOGLE
  allowed_ad_types: ALLOWED_AD_TYPE_BANNER
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  session_depth: 1
  api: MRAID_1
  api: MRAID_2
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 14400
}
is_test: false
cookie_version: 1
google_user_id: "4693b7L1N462wk3063e5A0lFRR6"
mobile {
  app_id: "com.google.testapp"
  is_app: true
  is_interstitial_request: true
  encrypted_advertising_id: "j\313B\254\024\213\261B\253\363\227\262\336\246\357\267C\005R)\370\020&\357\314\232\025\245w\253g\214\r\242R\363"
  app_name: "Test App"
  app_rating: 4.232468
  advertising_id: "\253\0133f\310\301W\312\251\241ws\370\016ab"
  is_app_open_ad: true
}
cookie_age_seconds: 31104000
geo_criteria_id: 1007768
seller_network_id: 1
publisher_settings_list_id: 4929293432301356848
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 5835779567832270445
device {
  device_type: HIGHEND_PHONE
  platform: "android"
  brand: "vivo"
  model: "1906"
  os_version {
    major: 9
  }
  carrier_id: 70210
  screen_width: 344
  screen_height: 566
  screen_pixel_ratio_millis: 2000
  screen_orientation: PORTRAIT
  limit_ad_tracking: false
}
publisher_country: "IN"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 1000
google_query_id: "ANy-z9QuEQ-Z3o2P79uIqUl3J6j3i708170JO6N7o7b4QN8388crqu6J3jnF9lScdX9hDIL6"
auction_type: FIRST_PRICE
geo {
  lat: 12.97
  lon: 77.59
  country: "IND"
  region: "IN-KA"
  city: "Bangalore"
  accuracy: 25585
}
user_agent_data {
  platform {
    brand: "Android"
    version: "9"
  }
  mobile: true
  model: "vivo 1906"
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "AppleWebKit"
    version: "537"
    version: "36"
  }
}
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "google.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"

OpenRTB JSON

显示示例

{
  "id": "jQoM5h247369CR720E8pX7",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 414,
        "h": 816,
        "pos": 1,
        "api": [
          3,
          5
        ],
        "format": [
          {
            "w": 414,
            "h": 816
          },
          {
            "w": 414,
            "h": 736
          }
        ]
      },
      "displaymanager": "GOOGLE",
      "instl": 1,
      "tagid": "2429833703",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 3600,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 0.06219178065657616,
          "vendor": "EXCHANGE"
        },
        {
          "type": "viewability",
          "value": 0.93,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          42824952399
        ],
        "publisher_settings_list_id": [
          1718616986721376572,
          3393897066214924933
        ],
        "allowed_vendor_type": [
          474,
          828
        ],
        "ampad": 2,
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "skadn": {
          "sourceapp": "240782188",
          "skadnetids": [
            "QyYKoxm0",
            "1hTUJW9s"
          ],
          "versions": [
            "2.0",
            "2.1"
          ],
          "fidelities": [
            1,
            0
          ]
        },
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "bundle": "240782188",
    "publisher": {
      "id": "pub-3015069731015948",
      "ext": {
        "country": "IN"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "livestream": 0,
      "language": "ar"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 15_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "SAU",
      "region": "SA-01",
      "city": "Riyadh",
      "type": 2,
      "accuracy": 51325
    },
    "ipv6": "2a02:9b0::",
    "carrier": "71681",
    "make": "apple",
    "model": "iphone",
    "os": "iOS",
    "osv": "15.4.4",
    "devicetype": 4,
    "lmt": 1,
    "hwv": "11",
    "w": 414,
    "h": 896,
    "pxratio": 2,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "605",
            "1"
          ]
        }
      ],
      "platform": {
        "brand": "iPhone",
        "version": [
          "15",
          "4"
        ]
      },
      "mobile": 1,
      "bitness": "64",
      "model": "iPhone",
      "source": 3
    },
    "ext": {
      "user_agent_data": {
        "platform": {
          "brand": "iPhone",
          "version": [
            "15",
            "4"
          ]
        },
        "mobile": 1,
        "model": "iPhone",
        "browsers": [
          {
            "brand": "Mozilla",
            "version": [
              "5",
              "0"
            ]
          },
          {
            "brand": "AppleWebKit",
            "version": [
              "605",
              "1"
            ]
          }
        ],
        "bitness": "64"
      },
      "atts": 2
    }
  },
  "at": 1,
  "tmax": 1000,
  "cur": [
    "USD"
  ],
  "bcat": [
    "IAB23",
    "IAB23-8"
  ],
  "source": {
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-i-v9.11.0",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "google.com",
            "sid": "pub-2179124855984389",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-z3yuYe-1zH42iRs4q13HL3qubj73w89q7m7u4294c9HO3O9p337394C1o49qslN10Azf",
    "fcap_scope": 4,
    "privacy_treatments": {
      "non_personalized_ads_reason": [
        3
      ],
      "allow_user_data_collection": 0
    }
  }
}

OpenRTB 协议

显示示例

id: "4o7h7Q4d4g7j5AE3V5P50P"
imp {
  id: "1"
  banner {
    w: 360
    h: 640
    pos: ABOVE_THE_FOLD
    api: MRAID_1
    api: MRAID_2
    format {
      w: 360
      h: 640
    }
    format {
      w: 360
      h: 604
    }
  }
  displaymanager: "GOOGLE"
  instl: true
  tagid: "8739319040"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  exp: 3600
  metric {
    type: "click_through_rate"
    value: 0.027179887518286705
    vendor: "EXCHANGE"
  }
  metric {
    type: "viewability"
    value: 0.55
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 43834715105
    billing_id: 50168315928
    publisher_settings_list_id: 9560899702685587079
    publisher_settings_list_id: 2918911787042761476
    allowed_vendor_type: 237
    allowed_vendor_type: 445
    ampad: AMP_AD_NOT_ALLOWED
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-5553540914412173"
    [com.google.doubleclick.publisher] {
      country: "NG"
    }
  }
  content {
    url: "https://www.google.com"
    userrating: "4.3"
    livestream: false
    language: "id"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "Mozilla/5.0 (Linux; Android 6.0.1; SM-G532G Build/MMB29T; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/55.0.2883.91 Mobile Safari/537.36 (Mobile; afma-sdk-a-v223616016.223616016.0)"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "USA"
    region: "NY"
    metro: "501"
    city: "New York"
    type: IP
    accuracy: 6201
  }
  carrier: "70089"
  make: "samsung"
  model: "sm-g532g"
  os: "android"
  osv: "6.0.0"
  devicetype: HIGHEND_PHONE
  ifa: "b\'aq\\xd9*\\x12\\xcd\\xae\\x0f\\x01\\x18b\\x8a|\\x95*\\x06\'"
  lmt: false
  w: 360
  h: 640
  pxratio: 1.5
  sua {
    platform {
      brand: "Mobile Safari"
      version: "5"
      version: "0"
    }
  }
}
user {
  id: "47fm86fQX97m1CfUPjMu7oJ5go8"
}
at: FIRST_PRICE
tmax: 1000
cur: "USD"
source {
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-a-v224400999.223104000.1"
    schain {
      complete: 1
      nodes {
        asi: "google.com"
        sid: "pub-5640609611628446"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z68ELw-u700Du3Sv503Q08SMcMjR07THKNnl0ylqF72357ZD1N67Pw9R82TO6expd062"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
  privacy_treatments {
    allow_user_data_collection: true
  }
}

最佳实践

Google 建议采用以下最佳做法：

您可以在 HTML 广告素材代码段中添加格式属性，使广告在广告位居中。否则，广告会显示在广告位的左上角。
采用在广告位中占据尽可能大空间的插页式广告进行响应。请勿使用小得多的广告填充插页式广告位。例如，对于 420x800 的插页式广告位，320x480 的广告过小。
请勿添加任何关闭按钮：
- 我们的 SDK 会自动显示一个关闭按钮（如果适用），以确保用户可以点击该按钮。
- 不支持 MRAID useCustomClose()。
使用出价请求中建议的尺寸，为出价响应选择可接受的广告尺寸。
请参阅 screen_orientation 信号，选择屏幕方向适当的广告素材。
- 我们建议您使用竖屏和横屏广告素材，以便根据 screen_orientation 信号以合适的屏幕方向进行出价。

无尺寸（自适应）插页式广告

无尺寸插页式广告（也称为自适应插页式广告或自适应插页式广告）会动态调整大小，以占据整个广告位的宽度和高度。Authorized Buyers 不会为您调整广告素材大小。您必须提供可动态调整大小的广告素材。

您只需提交一次无尺寸插页式广告以供审核，即使它们能够以多种尺寸投放也是如此。为确保您的广告素材不会被针对每个广告位尺寸重新接受审核，建议您采取以下措施：

出价响应

在出价响应中，声明广告素材属性中的 SIZELESS_ADX 属性 105。
使用您希望广告素材根据（#ad-size[广告尺寸要求]）呈现的尺寸来填充 BidResponse.Ad.width 和 BidResponse.Ad.height，例如，对于 360x480 的广告位，填充 360x480。广告素材可能仍会以其他尺寸投放。

如果您向现有广告素材添加 SIZELESS_ADX 属性，则必须重新审核该广告素材。

广告素材预审批

在提交广告素材以供审核时，请在 attribute 字段中添加 SIZELESS_ADX 属性。
提交广告素材时，请使用您期望投放的尺寸（即插页式广告素材的常用尺寸）。此广告素材仍可以以其他尺寸投放。
每个不限定尺寸的广告素材都只会计入广告素材限制一次，即使以多种尺寸投放也是如此。