指定地理區域
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
下載指定地理區域的 CSV
最新壓縮 CSV (2024-10-10)
上一個壓縮 CSV (2024 年 9 月 26 日)
欄
- 條件 ID
- 永久指定的專屬編號。
在 API 中，這些條件屬於
Location 類型。
- 名稱
- 地理目標最常見的英文名稱。
- 標準化名稱
- 建構完成的完整英文名稱，包含目標本身的名稱，以及父項和國家/地區的名稱。這個欄位僅適用於分辨類似目標名稱。
- 父項 ID
- 定義地理區域條件標準名稱的直接父項的條件 ID。舉例來說，如果目前的指定地理區域是「舊金山」，
標準名稱應為「美國加州舊金山」和
canonicalParentId 是加州的條件 ID，而
加州的 canonicalParentId 會是美國的條件 ID
州。
- 國家/地區代碼
- 與目標相關的 ISO-3166-1 alpha-2 國家/地區代碼。
- 目標類型
允許的值：
- 機場
- 自治區
- 巴里歐
- 行政區
- 行政區
- 城市
- 城市區域
- 口語區域
- 市
- 國會選區
- 國家/地區
- 國家/地區
- 部門
- 區
- 部門
- 郡
- 市
- 市政區
- 國家公園
- 鄰
- 民族自治區
- 郵遞區號
- 縣
- 州/省
- 季
- 區域
- 州
- 分區
- 分區
- 地域
- 電視收視地區
- 中央直轄區
- 大學
- 狀態
允許的值：
Active：位置有效。Removal Planned：地區已過時，即將從下一次移除
版本。
CSV 檔案中允許的值與 geo_target_constant.status 的列舉值不同，後者為 ENABLED (等同於 Active)、REMOVAL_PLANNED、UNKNOWN 和 UNSPECIFIED。使用 Google Ads API 時
您無法查詢 geo_target_constant.status 的 UNKNOWN 值。
不可指定的地區
部分國家/地區或領地無法在 Google Ads 中指定，但可能會依據使用者感興趣的位置或實際位置顯示在報表中。
查看受限制國家/地區清單
基於中華人民共和國的廣告規定和法律規章，
如果您的廣告內容不包含
專門在中國購買不同類型的產品您不需要在帳戶啟用前提交證書。帳戶啟用後，您就會收到如何向 Google 提交證書的相關資訊。
指定行銷區域
如需 DMA 資料，請直接與 Nielsen 公司聯絡。
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上次更新時間：2025-08-21 (世界標準時間)。
[null,null,["上次更新時間：2025-08-21 (世界標準時間)。"],[[["\u003cp\u003eDownload the latest or previous CSV files containing geographical targeting data for Google Ads campaigns.\u003c/p\u003e\n"],["\u003cp\u003eEach entry in the CSV provides details such as Criteria ID, Name, Canonical Name, Parent ID, Country Code, Target Type, and Status, allowing for comprehensive targeting.\u003c/p\u003e\n"],["\u003cp\u003eThe CSV data includes various geographical target types like countries, cities, regions, airports, and more, enabling precise audience selection.\u003c/p\u003e\n"],["\u003cp\u003eWhile the CSV may contain non-targetable locations for reporting purposes, advertisers should refer to the restricted countries list for campaign targeting compliance.\u003c/p\u003e\n"],["\u003cp\u003eFor DMA region data, advertisers need to directly contact The Nielsen Company.\u003c/p\u003e\n"]]],["The content provides downloadable CSV files containing geo-targeting data for Google Ads. The latest file, from 2025-01-13, and a previous version, from 2024-10-10, are available. Each entry includes a unique Criteria ID, English Name, Canonical Name, Parent ID, Country Code, Target Type, and Status. Status options include 'Active' or 'Removal Planned'. The Target Type field includes categories such as 'City,' 'Country,' and 'Postal Code.' Some locations are non-targetable. DMA region information is available from Nielsen.\n"],null,["# Geo Targets\n\nDownload CSV of geo targets\n---------------------------\n\n[Latest zipped CSV (2025-07-15)](/static/google-ads/api/data/geo/geotargets-2025-07-15.csv.zip)\n\n[Previous zipped CSV (2025-06-26)](/static/google-ads/api/data/geo/geotargets-2025-06-26.csv.zip)\n\nColumns\n-------\n\nCriteria ID\n: Unique and persistent assigned ID.\n\n In the API, these criteria are of type\n [`Location`](/ad-manager/api/reference/latest/PublisherQueryLanguageService.Location).\n\nName\n: Best available English name of the geo target.\n\nCanonical Name\n: The constructed fully qualified English name consisting of the target's own\n name, and that of its parent and country. This field is meant only for\n disambiguating similar target names.\n\nParent ID\n:\n The criteria ID of the direct parent that defines the canonical name of the\n geo target. For example, if the current geo target is \"San Francisco\", its\n canonical name would be \"San Francisco, California, United States\" and the\n `canonicalParentId` would be the criteria ID of California, and the\n `canonicalParentId` of California would be the criteria ID of the United\n States.\n\nCountry Code\n: The ISO-3166-1 alpha-2 country code that is associated with the target.\n\nTarget Type\n\n: Allowable values:\n\n - Airport\n - Autonomous Community\n - Barrio\n - Borough\n - Canton\n - City\n - City Region\n - Colloquial Area\n - Commune\n - Congressional District\n - Country\n - County\n - Department\n - District\n - Division\n - Governorate\n - Municipality\n - Municipality District\n - National Park\n - Neighborhood\n - Okrug\n - Postal Code\n - Prefecture\n - Province\n - Quarter\n - Region\n - State\n - Sub District\n - Sub Ward\n - Territory\n - TV Region\n - Union Territory\n - University\n\nStatus\n\n: Allowable values:\n\n - `Active`: Location is valid.\n - `Removal Planned`: Location is obsolete and will be removed in the next version.\n\nThe allowed values in the CSV file differ from the enum values for\n`geo_target_constant.status`, which are `ENABLED` (equivalent to `Active`),\n`REMOVAL_PLANNED`, `UNKNOWN`, and `UNSPECIFIED`. When using the Google Ads API,\nyou cannot query for `UNKNOWN` values of `geo_target_constant.status`.\n\nNon-targetable locations\n------------------------\n\nSome countries or territories are not targetable in Google Ads but might appear\nin reports based on the user's location of interest or physical location.\n[Check the list of restricted countries](//support.google.com/admanager/answer/1260290)\n\nDue to advertising regulations and laws of the People's Republic of China, you\nmay be asked to provide certificates and licenses if you are advertising certain\ncategories of products in China. You don't need to submit certificates until\nafter your account has been activated. Once your account is active, you will be\nprovided with information on how to submit certificates to Google.\n\nDMA regions\n-----------\n\nContact [The Nielsen\nCompany](//markets.nielsen.com/us/en/contact-us/intl-campaigns/dma-maps/)\ndirectly for DMA data."]]
