Note: Version v201811 will be sunset soon. All users of those versions must migrate to a newer one.

type Label (v201811)

A Label is additional information that can be added to an entity.


Namespace
https://www.google.com/apis/ads/publisher/v201811

Field

id

xsd:long

Unique ID of the Label. This value is readonly and is assigned by Google.

name

xsd:string

Name of the Label. This is value is required to create a label and has a maximum length of 127 characters.

description

xsd:string

A description of the label. This value is optional and its maximum length is 255 characters.

isActive

xsd:boolean

Specifies whether or not the label is active. This attribute is read-only.

types

LabelType[]

The types of the Label.


Enumerations
COMPETITIVE_EXCLUSION
Allows for the creation of labels to exclude competing ads from showing on the same page.
AD_UNIT_FREQUENCY_CAP
Allows for the creation of limits on the frequency that a user sees a particular type of creative over a portion of the inventory.
AD_EXCLUSION
Allows for the creation of labels to exclude ads from showing against a tag that specifies the label as an exclusion.
CREATIVE_WRAPPER
Allows for the creation of labels that can be used to force the wrapping of a delivering creative with header/footer creatives. These labels are paired with a CreativeWrapper.
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.