Note: Reporting metrics for Programmatic Guaranteed and Preferred Deals will soon change from gross revenue to net revenue. See the Ad Manager Release notes for more information.

enum DestinationUrlType (v201908)

The valid actions that a destination URL may perform if the user clicks on the ad.

Enumeration Description
UNKNOWN The value returned if the actual value is not exposed by the requested API version.
CLICK_TO_WEB Navigate to a web page. (a.k.a. "Click-through URL").
CLICK_TO_APP Start an application.
CLICK_TO_CALL Make a phone call.
NONE Destination URL not present. Useful for video creatives where a landing page or a product isn't necessarily applicable.