type CustomCriteria (v202408)
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Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eCustom Criteria allows for custom targeting based on predefined or freeform custom targeting keys.\u003c/p\u003e\n"],["\u003cp\u003eIt requires specifying the custom targeting key ID and the IDs of the custom targeting values to target.\u003c/p\u003e\n"],["\u003cp\u003eA comparison operator (IS or IS_NOT) defines the relationship between the key and the values.\u003c/p\u003e\n"],["\u003cp\u003eCustom Criteria is used within the context of Proposal Line Items in Google Ad Manager.\u003c/p\u003e\n"]]],["The document details `CustomCriteria` for custom targeting in ad management. Services like `AdRuleService`, `AdjustmentService`, and `ProposalLineItemService` are mentioned. `CustomCriteria` uses `keyId` and `valueIds` to target predefined or freeform custom targeting keys. The inheritance of `CustomCriteriaNode` and `CustomCriteriaLeaf` is described. The `operator` field defines comparison operations `IS` or `IS_NOT`. A `CustomCriteria` is used to target custom targeting keys.\n"],null,["# type CustomCriteria (v202408)\n\n**Service** \n[AdRuleService](/ad-manager/api/reference/v202408/AdRuleService.CustomCriteria) [AdjustmentService](/ad-manager/api/reference/v202408/AdjustmentService.CustomCriteria) [AudienceSegmentService](/ad-manager/api/reference/v202408/AudienceSegmentService.CustomCriteria) [ForecastService](/ad-manager/api/reference/v202408/ForecastService.CustomCriteria) [LineItemService](/ad-manager/api/reference/v202408/LineItemService.CustomCriteria) [NativeStyleService](/ad-manager/api/reference/v202408/NativeStyleService.CustomCriteria) **ProposalLineItemService** [ProposalService](/ad-manager/api/reference/v202408/ProposalService.CustomCriteria) [PublisherQueryLanguageService](/ad-manager/api/reference/v202408/PublisherQueryLanguageService.CustomCriteria) [TargetingPresetService](/ad-manager/api/reference/v202408/TargetingPresetService.CustomCriteria) [YieldGroupService](/ad-manager/api/reference/v202408/YieldGroupService.CustomCriteria) **Inheritance** \n[CustomCriteriaNode](/ad-manager/api/reference/v202408/ProposalLineItemService.CustomCriteriaNode) \n▼\n[CustomCriteriaLeaf](/ad-manager/api/reference/v202408/ProposalLineItemService.CustomCriteriaLeaf) \n▼\n[AudienceSegmentCriteria](/ad-manager/api/reference/v202408/ProposalLineItemService.AudienceSegmentCriteria) [CmsMetadataCriteria](/ad-manager/api/reference/v202408/ProposalLineItemService.CmsMetadataCriteria) **CustomCriteria**\n\nA [CustomCriteria](/ad-manager/api/reference/v202408/ProposalLineItemService.CustomCriteria) object is used to perform custom criteria targeting on custom targeting\nkeys of type [CustomTargetingKey.Type.PREDEFINED](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey.Type#PREDEFINED) or [CustomTargetingKey.Type.FREEFORM](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey.Type#FREEFORM).\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202408`\n\n| Field ----- ||\n|----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **`CustomCriteriaNode` (inherited)** ||\n| **`CustomCriteriaLeaf` (inherited)** ||\n| **`CustomCriteria`** ||\n| ### `keyId` | ` `xsd:`long` The [CustomTargetingKey.id](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey#id) of the [CustomTargetingKey](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingKey) object that was created using [CustomTargetingService](/ad-manager/api/reference/v202408/CustomTargetingService). This attribute is required. |\n| ### `valueIds` | ` `xsd:`long[]` The ids of [CustomTargetingValue](/ad-manager/api/reference/v202408/CustomTargetingService.CustomTargetingValue) objects to target the custom targeting key with id [CustomCriteria.keyId](/ad-manager/api/reference/v202408/ProposalLineItemService.CustomCriteria#keyId). This attribute is required. |\n| ### `operator` | ` `[CustomCriteria.ComparisonOp...](/ad-manager/api/reference/v202408/ProposalLineItemService.CustomCriteria.ComparisonOperator \"CustomCriteria.ComparisonOperator\")` ` The comparison operator. This attribute is required. *** ** * ** *** **Enumerations** `IS` : `IS_NOT` : \u003cbr /\u003e |"]]
