Service
CustomTargetingService
Dependencies
CustomTargetingValue
▼
CustomTargetingValue.MatchType
Represents the ways in which CustomTargetingValue.name strings will be matched with ad requests.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202411
| Enumeration | Description |
|---|---|
EXACT
|
Used for exact matching. For example, the targeting value car=honda will only match
to the ad request car=honda.
|
BROAD
|
Used for lenient matching when at least one of the words in the ad
request matches the targeted value. The targeting value
car=honda will match to ad
requests containing the word honda. So ad requests car=honda or car=honda
civic or car=buy
honda or car=how much does a
honda cost will all have the line item delivered.
This match type can not be used within an audience segment rule. |
PREFIX
|
Used for 'starts with' matching when the first few characters in the ad request match all of
the characters in the targeted value. The targeting value car=honda will match to ad
requests car=honda or car=hondas for sale but not to car=I want a
honda.
|
BROAD_PREFIX
|
This is a combination of MatchType#BROAD and MatchType#PREFIX matching. The targeting value
car=honda will match to ad
requests that contain words that start with the characters in the
targeted value, for example with car=civic
hondas.
This match type can not be used within an audience segment rule. |
SUFFIX
|
Used for 'ends with' matching when the last characters in the ad
request match all of the characters in the targeted value. The
targeting value car=honda will
match with ad requests car=honda
or car=I want a honda but not to
car=hondas for sale.
This match type can not be used within line item targeting. |
CONTAINS
|
Used for 'within' matching when the string in the ad request
contains the string in the targeted value. The targeting value
car=honda will match with ad
requests car=honda,
car=I want a honda, and also
with car=hondas for sale, but
not with car=misspelled hond a.
This match type can not be used within line item targeting. |
UNKNOWN
|
The value returned if the actual value is not exposed by the requested API version. |