enum DeliveryRateType (v202411)
Stay organized with collections
Save and categorize content based on your preferences.
Possible delivery rates for a LineItem, which dictate the manner in
which they are served.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202411
| Enumeration |
Description |
EVENLY
|
Line items are served as evenly as possible across the number of
days specified in a line item's LineItem.duration.
|
FRONTLOADED
|
Line items are served more aggressively in the beginning of the flight
date.
|
AS_FAST_AS_POSSIBLE
|
The booked impressions for a line item may be delivered well before the
LineItem.endDateTime. Other lower-priority or lower-value line
items will be stopped from delivering until this line item meets the number
of impressions or clicks it is booked for.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eDeliveryRateType dictates how line items are served in Google Ad Manager.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eEVENLY\u003c/code\u003e distributes delivery evenly across the line item's duration.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eFRONTLOADED\u003c/code\u003e serves line items more heavily at the beginning of their flight.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eAS_FAST_AS_POSSIBLE\u003c/code\u003e prioritizes delivery, potentially exceeding the line item's end date.\u003c/p\u003e\n"]]],["The document outlines the `DeliveryRateType` for line items, which affects how they are served. There are three delivery rate options: `EVENLY`, where line items are served consistently across their duration; `FRONTLOADED`, serving items more aggressively at the start; and `AS_FAST_AS_POSSIBLE`, delivering booked impressions quickly, potentially halting lower-priority items. These options are used with services like `ForecastService`, `LineItemService`, `LineItemTemplateService` and `ProposalLineItemService` and are linked to `LineItemSummary` and `ProposalLineItem` dependencies.\n"],null,["# enum DeliveryRateType (v202411)\n\n**Service** \n**ForecastService** [LineItemService](/ad-manager/api/reference/v202411/LineItemService.DeliveryRateType) [LineItemTemplateService](/ad-manager/api/reference/v202411/LineItemTemplateService.DeliveryRateType) [ProposalLineItemService](/ad-manager/api/reference/v202411/ProposalLineItemService.DeliveryRateType) **Dependencies** \n[LineItemSummary](/ad-manager/api/reference/v202411/ForecastService.LineItemSummary) [ProposalLineItem](/ad-manager/api/reference/v202411/ForecastService.ProposalLineItem) \n▼\n**DeliveryRateType**\n\nPossible delivery rates for a [LineItem](/ad-manager/api/reference/v202411/ForecastService.LineItem), which dictate the manner in\nwhich they are served.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Enumeration | Description |\n|-----------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `EVENLY` | Line items are served as evenly as possible across the number of days specified in a line item's [LineItem.duration](/ad-manager/api/reference/v202411/ForecastService.LineItem#duration). |\n| `FRONTLOADED` | Line items are served more aggressively in the beginning of the flight date. |\n| `AS_FAST_AS_POSSIBLE` | The booked impressions for a line item may be delivered well before the [LineItem.endDateTime](/ad-manager/api/reference/v202411/ForecastService.LineItem#endDateTime). Other lower-priority or lower-value line items will be stopped from delivering until this line item meets the number of impressions or clicks it is booked for. |"]]
