enum RateType (v202411)
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Describes the type of event the advertiser is paying for. The values here correspond to the
values for the LineItem.costType field.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202411
| Enumeration |
Description |
CPM
|
The rate applies to cost per mille (CPM) revenue.
|
CPD
|
The rate applies to cost per day (CPD) revenue.
|
VCPM
|
The rate applies to Active View viewable cost per mille (vCPM) revenue.
|
CPM_IN_TARGET
|
The rate applies to cost per mille in-target (CPM In-Target).
|
UNKNOWN
|
The value returned if the actual value is not exposed by the requested API version.
|
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Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003e\u003ccode\u003eRateType\u003c/code\u003e defines how advertisers pay for events, mirroring the \u003ccode\u003eLineItem.costType\u003c/code\u003e field.\u003c/p\u003e\n"],["\u003cp\u003eIt includes options like CPM, CPD, VCPM, CPM_IN_TARGET, and UNKNOWN for cases where the value isn't exposed in the API version.\u003c/p\u003e\n"],["\u003cp\u003eThe namespace for this enumeration is \u003ccode\u003ehttps://www.google.com/apis/ads/publisher/v202411\u003c/code\u003e.\u003c/p\u003e\n"]]],["The `RateType` enumeration defines the payment model for advertisers, aligning with the `LineItem.costType`. It includes `CPM` (cost per mille), `CPD` (cost per day), `VCPM` (viewable cost per mille), and `CPM_IN_TARGET` (cost per mille in-target). `UNKNOWN` is used when the specific rate is not exposed by the API version. This enumeration is used in the `ForecastService` which depends on the `ProposalLineItem`.\n"],null,["# enum RateType (v202411)\n\n**Service** \n**ForecastService** [ProposalLineItemService](/ad-manager/api/reference/v202411/ProposalLineItemService.RateType) **Dependencies** \n[ProposalLineItem](/ad-manager/api/reference/v202411/ForecastService.ProposalLineItem) \n▼\n**RateType**\n\nDescribes the type of event the advertiser is paying for. The values here correspond to the\nvalues for the [LineItem.costType](/ad-manager/api/reference/v202411/ForecastService.LineItem#costType) field.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Enumeration | Description |\n|-----------------|-------------------------------------------------------------------------------------|\n| `CPM` | The rate applies to cost per mille (CPM) revenue. |\n| `CPD` | The rate applies to cost per day (CPD) revenue. |\n| `VCPM` | The rate applies to Active View viewable cost per mille (vCPM) revenue. |\n| `CPM_IN_TARGET` | The rate applies to cost per mille in-target (CPM In-Target). |\n| `UNKNOWN` | The value returned if the actual value is not exposed by the requested API version. |"]]
