enum DeliveryRateType (v202411)
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Possible delivery rates for a LineItem, which dictate the manner in
which they are served.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202411
| Enumeration |
Description |
EVENLY
|
Line items are served as evenly as possible across the number of
days specified in a line item's LineItem.duration.
|
FRONTLOADED
|
Line items are served more aggressively in the beginning of the flight
date.
|
AS_FAST_AS_POSSIBLE
|
The booked impressions for a line item may be delivered well before the
LineItem.endDateTime. Other lower-priority or lower-value line
items will be stopped from delivering until this line item meets the number
of impressions or clicks it is booked for.
|
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Last updated 2025-08-06 UTC.
[null,null,["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eDeliveryRateType dictates how line items are served, impacting the distribution of impressions over their duration.\u003c/p\u003e\n"],["\u003cp\u003eLine items can be served evenly, front-loaded for early delivery, or as fast as possible, potentially pausing lower-priority items.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eEVENLY\u003c/code\u003e distributes impressions equally throughout the line item's duration, \u003ccode\u003eFRONTLOADED\u003c/code\u003e prioritizes early delivery, and \u003ccode\u003eAS_FAST_AS_POSSIBLE\u003c/code\u003e aims for rapid completion, potentially at the expense of other line items.\u003c/p\u003e\n"]]],["The core content details the `DeliveryRateType` for line items within ad management services. This defines how line items are served, with three options: `EVENLY` (spread across the duration), `FRONTLOADED` (more heavily at the start), and `AS_FAST_AS_POSSIBLE` (delivering booked impressions as quickly as possible, potentially halting lower-priority items). This type applies to `ForecastService`, `LineItemService`, `LineItemTemplateService`, and `ProposalLineItemService`.\n"],null,["# enum DeliveryRateType (v202411)\n\n**Service** \n[ForecastService](/ad-manager/api/reference/v202411/ForecastService.DeliveryRateType) [LineItemService](/ad-manager/api/reference/v202411/LineItemService.DeliveryRateType) [LineItemTemplateService](/ad-manager/api/reference/v202411/LineItemTemplateService.DeliveryRateType) **ProposalLineItemService** **Dependencies** \n[ProposalLineItem](/ad-manager/api/reference/v202411/ProposalLineItemService.ProposalLineItem) \n▼\n**DeliveryRateType**\n\nPossible delivery rates for a [LineItem](/ad-manager/api/reference/v202411/ForecastService.LineItem), which dictate the manner in\nwhich they are served.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Enumeration | Description |\n|-----------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `EVENLY` | Line items are served as evenly as possible across the number of days specified in a line item's [LineItem.duration](/ad-manager/api/reference/v202411/ForecastService.LineItem#duration). |\n| `FRONTLOADED` | Line items are served more aggressively in the beginning of the flight date. |\n| `AS_FAST_AS_POSSIBLE` | The booked impressions for a line item may be delivered well before the [LineItem.endDateTime](/ad-manager/api/reference/v202411/ForecastService.LineItem#endDateTime). Other lower-priority or lower-value line items will be stopped from delivering until this line item meets the number of impressions or clicks it is booked for. |"]]
