Serve users with Limited Ads
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As of January 14th 2021, the IMA Android SDK
allows limited ads to be served
when the user does not give consent to cookies, the user denies consent to
cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy
regions following the grace period of IAB TCFv2 integration.
For DAI SDKs you must set the
ltd parameter using
StreamRequest.setAdTagParameters()
.
Please see this
Limited ads guide for
more information.
It is also possible to enable limited ads automatically through integrating with
a Consent Management Platform (CMP). This is supported on
version 3.16.2 of the Android SDK and all later versions.
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Last updated 2025-08-20 UTC.
[null,null,["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eAs of January 14, 2021, the IMA Android SDK can serve limited ads when users do not consent to cookies or when a valid TC string is not received in GDPR and ePrivacy regions.\u003c/p\u003e\n"],["\u003cp\u003eFor DAI SDKs, the \u003ccode\u003eltd\u003c/code\u003e parameter must be set using \u003ccode\u003eStreamRequest.setAdTagParameters()\u003c/code\u003e to enable limited ads.\u003c/p\u003e\n"],["\u003cp\u003eLimited ads can also be automatically enabled by integrating with a Consent Management Platform (CMP) on Android SDK version 3.16.2 and later.\u003c/p\u003e\n"],["\u003cp\u003eMore information about limited ads can be found in the Limited ads guide.\u003c/p\u003e\n"]]],[],null,["# Serve users with Limited Ads\n\nAs of January 14th 2021, the IMA Android SDK\nallows [limited ads](//support.google.com/admanager/answer/9882911) to be served\nwhen the user does not give consent to cookies, the user denies consent to\ncookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy\nregions following the grace period of IAB TCFv2 integration.\nFor DAI SDKs you must set the [`ltd`](//support.google.com/admanager/answer/7320899#ltd) parameter using [`StreamRequest.setAdTagParameters()`](/interactive-media-ads/docs/sdks/android/dai/api/reference/com/google/ads/interactivemedia/v3/api/StreamRequest#public-abstract-void-setadtagparameters-mapstring,-string-adtagparameters) . Please see this [Limited ads guide](//support.google.com/admanager/answer/9882911) for more information.\n\n\u003cbr /\u003e\n\nIt is also possible to enable limited ads automatically through integrating with\na Consent Management Platform (CMP). This is supported on\n\nversion 3.16.2 of the Android SDK and all later versions."]]
