Serve users with Limited Ads

AI-generated Key Takeaways

• Limited ads are served by the IMA HTML5 SDK when user consent for cookies is not given or is denied, or when a valid TC string is not received in GDPR and ePrivacy regions after the IAB TCFv2 grace period.

• To enable limited ads for DAI SDKs, you must set the ltd parameter using StreamRequest.adTagParameters.

• Publishers using Google Publisher Tag (GPT) need to also set PrivacySettingsConfig.limitedAds to disable GPT-related cookies.

• Publishers are responsible for playback and must configure the player to request the manifest with withCredentials=false as the manifest URL points to a cookied domain.

• Limited ads can be automatically enabled by integrating with a Consent Management Platform (CMP), supported by the latest HTML5 SDK version.

Select platform: HTML5 Android iOS

As of January 14th 2021, the IMA HTML5 SDK allows limited ads to be served when the user does not give consent to cookies, the user denies consent to cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy regions following the grace period of IAB TCFv2 integration.

For DAI SDKs you must set the ltd parameter using StreamRequest.adTagParameters . Please see this Limited ads guide for more information.

Publishers using Google Publisher Tag (GPT) will need to also set PrivacySettingsConfig.limitedAds to disable GPT-related cookies. The following code snippet shows how to do this based on IMA's companion ads guide:

...

<!-- Register your companion slots -->
<script type='text/javascript'>
  googletag.cmd.push(function() {
    googletag.pubads().setPrivacySettings({
      limitedAds: true,
    });
    // Supply YOUR_NETWORK and YOUR_UNIT_PATH.
    googletag.defineSlot('/YOUR_NETWORK/YOUR_UNIT_PATH', [728, 90], 'companionDiv')
      .addService(googletag.companionAds())
      .addService(googletag.pubads());
    googletag.companionAds().setRefreshUnfilledSlots(true);
    googletag.pubads().enableVideoAds();
    googletag.enableServices();
  });
</script>

...

Publishers are still responsible for playback of the stream manifest. The manifest URL continues to point to dai.google.com which is a cookied domain and may carry cookies. Because of this, the player needs to be configured to correctly request the manifest withCredentials=false.

Please see the following links to set this for your specific player:

• hls.js
• JW Player (scroll for withCredentials property)
• Shaka Player

It is also possible to enable limited ads automatically through integrating with a Consent Management Platform (CMP). This is supported on the latest version of the HTML5 SDK as of January 14th 2021.