IMA SDKs make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can
request ads from any
VAST-compliant ad server and manage ad playback in your apps. With IMA DAI SDKs, apps make a
stream request for ad and content video—either VOD or live content. The SDK then returns a
combined video stream, so that you don't have to manage switching between ad and content video
within your app.
[null,null,["Last updated 2025-02-20 UTC."],[[["IMA SDKs simplify the integration of multimedia ads into websites and apps."],["IMA SDKs facilitate requesting ads from any VAST-compliant ad server and managing their playback."],["IMA DAI SDKs allow apps to request a combined stream of ad and content video, eliminating the need for manual switching."]]],["IMA SDKs integrate multimedia ads into websites and apps by requesting ads from VAST-compliant ad servers and managing their playback. IMA DAI SDKs enable apps to request combined ad and content video streams, eliminating the need to manage transitions between them. Apps make a stream request for either VOD or live content, and the SDK returns a unified stream, with the option to use full service pod serving.\n"]]
