Disclose data use
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Apple requires that developers publishing apps on the App Store disclose
certain information
regarding their apps' data use. Apple has
announced that these disclosures will
be required for new apps and app updates starting December 8, 2020. This guide
explains the IMA DAI SDK's data collection practices as of
4.3.2, to make it easier for Interactive Media Ads
developers to answer the questions in App Store Connect.
To improve the performance of Interactive Media Ads, the IMA DAI SDK may collect
certain information from apps, including:
- IP address, which may be used to estimate the general location of a device.
- Non-user related crash logs, which may be used to diagnose problems and
improve the SDK. Diagnostic information may also be used for advertising and
analytics purposes.
- User-associated performance data such as app launch time, hang rate, or
energy usage, which may be used to evaluate user behavior, understand the
effectiveness of existing product features, and plan new features.
Performance data may also be used for displaying ads, including sharing with
other entities that display ads.
- A Device ID, such as the device's advertising identifier or other app- or
developer-bounded device identifiers, which may be used for the purpose of
third-party advertising and analytics.
- Advertising data, such as advertisements the user has seen, may be used to
power analytics and advertising features.
- Other user product interactions like app launch taps, and interaction
information, like video views, may be used to improve advertising
performance.
If you are using any optional product features that involve additional data
(such as advance reporting) or participating in any tests of new product
features that involve additional data, be sure to check if those features or
tests require additional data disclosures.
If you are using a prior version of the IMA DAI SDK, consider
updating to the latest version to ensure your app's disclosures are accurate.
The IMA DAI SDK will continue to be updated over time. This
article will reflect these changes, so make sure to check back and update your
disclosures as necessary.
Apple's privacy manifest files
IMA DAI SDK version 4.12.0 and higher supports
privacy manifest declarations. You are responsible for checking the privacy
manifest and ensuring that your application's data disclosures are up to date.
Refer to
Apple documentation
for details on interpreting a privacy report and their enforcement update for app submission requirements.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-20 UTC.
[null,null,["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eStarting December 8, 2020, Apple requires developers to disclose how their apps use data, including information collected by the IMA DAI SDK.\u003c/p\u003e\n"],["\u003cp\u003eThe IMA DAI SDK may collect data like IP address, crash logs, performance data, device IDs, advertising data, and user interactions to improve ads and the SDK.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers must review and disclose data collection practices for any optional IMA DAI SDK features or tests they utilize.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers should update to the latest IMA DAI SDK version and consult the privacy manifest for accurate data disclosures.\u003c/p\u003e\n"],["\u003cp\u003eApple provides resources to understand privacy manifests and data use descriptions for compliance with their requirements.\u003c/p\u003e\n"]]],["Apple mandates that app developers disclose their apps' data usage. Starting December 8, 2020, this is required for new apps and updates. The IMA DAI SDK may collect data such as IP addresses, crash logs, performance data, device IDs, advertising data, and user interactions. This information may be used for advertising, analytics, and improving the SDK. Developers should update to the latest SDK version and use privacy manifest files to ensure accurate disclosures and review the usage of any additional features.\n"],null,["# Disclose data use\n\nApple requires that developers publishing apps on the App Store disclose\n[certain information](//developer.apple.com/app-store/app-privacy-details/)\nregarding their apps' data use. Apple has\n[announced](//developer.apple.com/news/?id=vlj9jty9) that these disclosures will\nbe required for new apps and app updates starting December 8, 2020. This guide\nexplains the IMA DAI SDK's data collection practices as of\n4.3.2, to make it easier for Interactive Media Ads\ndevelopers to answer the questions in App Store Connect.\n\nTo improve the performance of Interactive Media Ads, the IMA DAI SDK may collect\ncertain information from apps, including:\n\n- IP address, which may be used to estimate the general location of a device.\n- Non-user related crash logs, which may be used to diagnose problems and improve the SDK. Diagnostic information may also be used for advertising and analytics purposes.\n- User-associated performance data such as app launch time, hang rate, or energy usage, which may be used to evaluate user behavior, understand the effectiveness of existing product features, and plan new features. Performance data may also be used for displaying ads, including sharing with other entities that display ads.\n- A Device ID, such as the device's advertising identifier or other app- or developer-bounded device identifiers, which may be used for the purpose of third-party advertising and analytics.\n- Advertising data, such as advertisements the user has seen, may be used to power analytics and advertising features.\n- Other user product interactions like app launch taps, and interaction information, like video views, may be used to improve advertising performance.\n\nIf you are using any optional product features that involve additional data\n(such as advance reporting) or participating in any tests of new product\nfeatures that involve additional data, be sure to check if those features or\ntests require additional data disclosures.\n\nIf you are using a prior version of the IMA DAI SDK, consider\nupdating to the latest version to ensure your app's disclosures are accurate.\nThe IMA DAI SDK will continue to be updated over time. This\narticle will reflect these changes, so make sure to check back and update your\ndisclosures as necessary.\n\nApple's privacy manifest files\n------------------------------\n\nIMA DAI SDK version 4.12.0 and higher supports\nprivacy manifest declarations. You are responsible for checking the privacy\nmanifest and ensuring that your application's data disclosures are up to date.\nRefer to\n[Apple documentation](//developer.apple.com/documentation/bundleresources/privacy_manifest_files/describing_data_use_in_privacy_manifests)\nfor details on interpreting a privacy report and their [enforcement update](//developer.apple.com/news/?id=pvszzano) for app submission requirements."]]
