Privacy strategies

For key considerations when preparing your app for Google Play and Android privacy changes, see Privacy strategies for Android.

Publisher first-party ID

The GMA Next Gen SDK introduced Publisher first-party ID, to help you deliver more relevant and personalized ads by using data collected from your apps.

Publisher first-party ID is enabled by default, but you can disable it using the following method.

Kotlin

// Disables Publisher first-party ID.
MobileAds.putPublisherFirstPartyIdEnabled(false)

Java

// Disables Publisher first-party ID.
MobileAds.putPublisherFirstPartyIdEnabled(false);