Quotas protect Google's infrastructure from processes that use the AdMob API
in an inappropriate way. They ensure that individual actions cannot negatively
impact the larger community.

## Quota limits

The following table outlines each quota limit for the AdMob API. Note that
quota limits apply to account, inventory, and reporting methods separately.

> [!IMPORTANT]
> **Key Point:** There are additional back-end processing cost caps. When experiencing quota errors, such as `429 RESOURCE_EXHAUSTED`, and your quotas are within the table below, the recommendation is to introduce client-side rate limiting as well as requesting fewer rows per request. The latter can be achieved by reducing the date range of your request and the number of dimensions.

| Quota Description | Quota Limit |
|---|---|
| Account read requests per minute per project | 900 |
| Inventory read requests per minute per project | 120 |
| Inventory read requests per day per project | 172800 |
| Reporting read requests per minute per project | 900 |

Follow the [instructions](https://cloud.google.com/docs/quota#viewing_your_quota) for
additional information on your [quota limits](https://console.cloud.google.com/quotas?project=_).

## Requests for additional daily quota

If you require more quota than the limit, reach out to us on the [AdMob API
Developer Forum](https://groups.google.com/g/google-admob-api-developer-forum) and
describe your use case.