<br />

This guide explains how to provide targeting information to an ad request.

## Before you begin

Before you continue, [set up Google Mobile Ads Unity Plugin](https://developers.google.com/admob/unity/quick-start.md.txt).

## Request configuration

The
[`RequestConfiguration`](https://developers.google.com/admob/unity/reference/class/google-mobile-ads/api/request-configuration.md.txt)
object collects the global configuration for every ad
request and is applied by
[`MobileAds.SetRequestConfiguration()`](https://developers.google.com/admob/unity/reference/class/google-mobile-ads/api/mobile-ads.md.txt#setrequestconfiguration).

```c#
MobileAds.SetRequestConfiguration(requestConfiguration);
```

To make sure that all ad requests apply the request configuration changes, set
the request configuration before you
[Initialize the SDK](https://developers.google.com/admob/unity/quick-start.md.txt#initialize_the_sdk).

### Set the age treatment

To help you manage your compliance with applicable privacy regulations related
to children and teens, Google Mobile Ads Unity Plugin provides an age treatment setting. The
age treatment setting lets you indicate whether Google Mobile Ads Unity Plugin should apply
specific ad serving protections for children, teens, or an unspecified age.

You can set age treatment with the
[`AgeRestrictedTreatment`](https://developers.google.com/admob/unity/reference/class/google-mobile-ads/api/request-configuration.md.txt#agerestrictedtreatment)
property on the
[`RequestConfiguration`](https://developers.google.com/admob/unity/reference/class/google-mobile-ads/api/request-configuration.md.txt) object.

The following example indicates that ad requests should receive child age
treatment:

```c#
RequestConfiguration requestConfiguration = new RequestConfiguration
{
    // Indicate that ad requests should have child age treatment.
    AgeRestrictedTreatment = AgeRestrictedTreatment.Child
};
MobileAds.SetRequestConfiguration(requestConfiguration);
```

To indicate teen or an unspecified age treatment, replace the
`AgeRestrictedTreatment.Child`
setting with the following:

- `AgeRestrictedTreatment.Teen`
- `AgeRestrictedTreatment.Unspecified`

When using the setting, Google Mobile Ads Unity Plugin includes a `tfat` parameter in ad
requests. Consult your legal counsel to determine the applicable age treatment
for your users based on your legal and regulatory obligations. For more
information, see
[Tag an ad request from an app for age restricted treatment](https://support.google.com/admob/answer/6219315).

#### Migrate to age treatment from TFCD and TFUA

The age treatment setting replaces the deprecated
`TagForChildDirectedTreatment` (TFCD) and `TagForUnderAgeOfConsent` (TFUA)
properties.

The following table shows the TFCD and TFUA settings and their age treatment
equivalents:

### TFCD

| `TFCD` | Age treatment |
|---|---|
| `TagForChildDirectedTreatment.True` | `AgeRestrictedTreatment.Child` |
| `TagForChildDirectedTreatment.False` | `AgeRestrictedTreatment.Unspecified` |
| `TagForChildDirectedTreatment.Unspecified` | `AgeRestrictedTreatment.Unspecified` |
| No value assigned | `AgeRestrictedTreatment.Unspecified` |
| No equivalent | `AgeRestrictedTreatment.Teen` |

### TFUA

| `TFUA` | Age treatment |
|---|---|
| `TagForUnderAgeOfConsent.True` | `AgeRestrictedTreatment.Child` |
| `TagForUnderAgeOfConsent.False` | `AgeRestrictedTreatment.Unspecified` |
| `TagForUnderAgeOfConsent.Unspecified` | `AgeRestrictedTreatment.Unspecified` |
| No value assigned | `AgeRestrictedTreatment.Unspecified` |
| No equivalent | `AgeRestrictedTreatment.Teen` |

#### Understand age treatment interactions with TFCD and TFUA

If you set the age treatment setting and TFCD or TFUA settings, Google applies
the most conservative treatment.

> [!NOTE]
> **Note:** Apps in the [Designed For Families
> Program](https://developer.android.com/distribute/google-play/families.html) as [Primarily child-directed apps](https://support.google.com/admob/answer/6223431) and users signed into Google Accounts managed with [Family Link](https://families.google.com/familylink/) automatically have all content treated as child-directed for all ad requests.

#### Forward age treatment with AdMob Mediation

If you [set the age treatment](https://developers.google.com/admob/unity/targeting.md.txt#set_the_age_treatment) using Google Mobile Ads Unity Plugin,
mediation adapters forward the age treatment signal to integrated third-party
ad sources.

The following table lists the mediation adapter versions that support forwarding
the age-restricted treatment signal to integrated third-party ad sources:

| Mediation adapter name | Minimum supported version |
|---|---|
| [AppLovin](https://developers.google.com/admob/unity/mediation/applovin.md.txt) | 8.7.4 |
| [BidMachine](https://developers.google.com/admob/unity/mediation/bidmachine.md.txt) | 1.4.2 |
| [Bigo](https://developers.google.com/admob/unity/mediation/bigo.md.txt) | 1.1.0 |
| [Chartboost](https://developers.google.com/admob/unity/mediation/chartboost.md.txt) | 4.13.0 |
| [DTExchange (Fyber)](https://developers.google.com/admob/unity/mediation/dt-exchange.md.txt) | 3.5.10 |
| [i-mobile](https://developers.google.com/admob/unity/mediation/imobile.md.txt) | 1.3.13 |
| [InMobi](https://developers.google.com/admob/unity/mediation/inmobi.md.txt) | 5.3.0 |
| [IronSource](https://developers.google.com/admob/unity/mediation/ironsource.md.txt) | 4.5.3 |
| [Liftoff Monetize (Vungle)](https://developers.google.com/admob/unity/mediation/liftoff-monetize.md.txt) | 5.7.5 |
| [LY (Line)](https://developers.google.com/admob/unity/mediation/line.md.txt) | 2.1.1 |
| [maio](https://developers.google.com/admob/unity/mediation/maio.md.txt) | 3.1.9 |
| [Meta (Facebook)](https://developers.google.com/admob/unity/mediation/meta.md.txt) | 3.18.7 |
| [Mintegral](https://developers.google.com/admob/unity/mediation/mintegral.md.txt) | 2.2.3 |
| [Moloco](https://developers.google.com/admob/unity/mediation/moloco.md.txt) | 3.8.0 |
| [MyTarget](https://developers.google.com/admob/unity/mediation/mytarget.md.txt) | 3.39.0 |
| [Pangle](https://developers.google.com/admob/unity/mediation/pangle.md.txt) | 7.0.0 |
| [PubMatic](https://developers.google.com/admob/unity/mediation/pubmatic.md.txt) | 2.1.3 |

### Child-directed setting

> [!WARNING]
> **Warning:** The `TagForChildDirectedTreatment` property is deprecated. Instead, [set the `AgeRestrictedTreatment`](https://developers.google.com/admob/unity/targeting.md.txt#set_the_age_treatment) property.

For purposes of the [Children's Online Privacy Protection Act
(COPPA)](https://www.ftc.gov/tips-advice/business-center/privacy-and-security/children%27s-privacy),
there is a setting called "tag for child-directed treatment."

> [!NOTE]
> **Note:** It may take some time for this designation to take effect in applicable Google services.

As an app developer, you can indicate whether you want Google to treat your
content as child-directed when you make an ad request. If you indicate that you
want Google to treat your content as child-directed, Google Mobile Ads Unity Plugin takes steps
to disable IBA and remarketing ads on that ad request. Use this setting
with all versions of Google Play services SDK through
`RequestConfiguration.TagForChildDirectedTreatment`:

- Call `TagForChildDirectedTreatment` on `RequestConfiguration` with the argument `TagForChildDirectedTreatment.True` to indicate that you want your content treated as child-directed for the purposes of COPPA.
- Call `TagForChildDirectedTreatment`on `RequestConfiguration` with the argument `TagForChildDirectedTreatment.False` to indicate that you don't want your content treated as child-directed for the purposes of COPPA.
- Don't call `TagForChildDirectedTreatment` if you don't want to indicate how you would like your content treated with respect to COPPA in ad requests.

The following example indicates that you want your content treated as
child-directed for purposes of COPPA:

```c#
RequestConfiguration requestConfiguration = new RequestConfiguration
{
    TagForChildDirectedTreatment = TagForChildDirectedTreatment.True
};
MobileAds.SetRequestConfiguration(requestConfiguration);
```

> [!NOTE]
> **Note:** Apps in the [Designed For Families
> Program](https://developer.android.com/distribute/google-play/families.html) as [Primarily child-directed apps](https://support.google.com/admob/answer/6223431) and users signed into Google Accounts managed with [Family Link](https://families.google.com/familylink/) automatically have all content treated as child-directed for all ad requests.

### Users under the age of consent

> [!WARNING]
> **Warning:** The `TagForUnderAgeOfConsent` property is deprecated. Instead, [set the `AgeRestrictedTreatment`](https://developers.google.com/admob/unity/targeting.md.txt#set_the_age_treatment) property.


You can mark your ad requests to receive treatment for users in the
European Economic Area (EEA) under the age of consent. This feature is
designed to help facilitate compliance with the [General
Data Protection Regulation (GDPR)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32016R0679). You may have other legal
obligations under GDPR. Review European Union guidance and consult with
your own legal counsel. Google's tools are designed to facilitate
compliance and don't relieve any particular publisher of its obligations under
the law.
[Learn more about how the GDPR affects
publishers](https://support.google.com/admob/answer/7666366).

When using this feature, a Tag For Users under the Age of Consent in
Europe (TFUA) parameter is included in the ad request. This parameter
disables personalized advertising, including remarketing, for that specific
ad request. It also disables requests to third-party ad vendors,
such as ad measurement pixels and third-party ad servers.

The setting can be used with all
versions of the Google Play services SDK through
`RequestConfiguration.TagForUnderAgeOfConsent`:

- Call `TagForUnderAgeOfConsent` on `RequestConfiguration` with the argument `TagForUnderAgeOfConsent.True`to indicate that you want the request configuration to be handled in a manner suitable for users under the age of consent.
- Call `TagForUnderAgeOfConsent` on `RequestConfiguration` with the argument `TagForUnderAgeOfConsent.False` indicates that you don't want the request configuration to be handled in a manner suitable for users under the age of consent.

The following example indicates that you want TFUA included in your ad request:

```c#
RequestConfiguration requestConfiguration = new RequestConfiguration
{
    TagForUnderAgeOfConsent = TagForUnderAgeOfConsent.True
};
MobileAds.SetRequestConfiguration(requestConfiguration);
```

The tags to enable the [Child-directed setting](https://developers.google.com/admob/unity/targeting.md.txt#child-directed_setting)
and `TagForUnderAgeOfConsent` shouldn't both simultaneously be set to true.
If they are, the child-directed setting takes precedence.

> [!NOTE]
> **Note:** This `TagForUnderAgeOfConsent` parameter is not forwarded to mediation adapters for third-party ad sources. It is your responsibility to ensure that each third-party ad network in your application serves ads that are appropriate for users under the age of consent per GDPR.

### Ad content filtering

The setting can be used with all
versions of the Google Play services SDK through
`RequestConfiguration.Builder.SetMaxAdContentRating()`:

Apps can set a maximum ad content rating for their request configuration using
`MaxAdContentRating` on `RequestConfiguration`.
AdMob ads returned for these requests have a content rating at or below that
level. The possible values for this network extra are based on

[digital content label classifications](https://support.google.com/admob/answer/7562142),

and should be one of the following `MaxAdContentRating` objects:

- `MaxAdContentRating.G`
- `MaxAdContentRating.PG`
- `MaxAdContentRating.T`
- `MaxAdContentRating.MA`

The following code configures a `RequestConfiguration` object to specify that ad
content returned should correspond to a digital content label designation no
higher than `G`:

```c#
RequestConfiguration requestConfiguration = new RequestConfiguration
{
    MaxAdContentRating = MaxAdContentRating.G
};
MobileAds.SetRequestConfiguration(requestConfiguration);
```

## Ad request

The AdRequest object collects targeting information to be sent with an ad
request.

### Add network extras

Network extras are extra details sent with an ad request that are specific to a
single ad source.

The following code snippet sets an extra parameter key of `collapsible` with a
value of `bottom` to Google:

```c#
var adRequest = new AdRequest();
adRequest.Extras.Add("collapsible", "bottom");
```