This page provides information about the changes in each release of Ads Data Hub.
January 13, 2021
Ads Data Hub now shows the expected number of bytes that a query will use, before you run it. This can be used to estimate how long the query will take to run.
December 10, 2020
You can now use Ads Data Hub to build and manage audience lists for use in Google Ads, and Display & Video 360. Learn more about audience activation
December 4, 2020
The Ads Data Hub policies were updated to include more information related to audience activation features, acceptable use, and sensitive interest information and categories.
November 10, 2020
Ads Data Hub is removing 9 fields. These fields are either inconsistently populated, or have been previously deprecated. Effective January 29, 2021, the fields will all return
null. Effective February 26, 2021, the fields will be removed from the schema.
operating_system_version_ids: Replace with
snippet_url.*: Has been deprecated since March 2020.
beacon_url: Has been deprecated since March 2020.
region_code: Replace with
metro_code: Replace with
metro_abbrev: Replace with
November 5, 2020
Vendors now no longer have access to
November 2, 2020
Ads Data Hub added 2 new statistical models for use in performance measurement, Markov chain analysis and the Shapley value method. Both models can be used to compute the modeled contribution that a campaign, advertising channel, or other touchpoint had on conversions.
October 30, 2020
You can now use query history audits to generate logs of all jobs run using your Ads Data Hub account.
October 22, 2020
Ads Data Hub is adding a new field,
impression_id, to all Google Ads, Display & Video 360 YouTube, partner-sold cross-sell, and YouTube Reserve event tables.
Historically, users depended on
query_id to join clicks, conversions, and Active Views to impressions. However, this caused reporting discrepancies in cases where multiple ad impressions existed in one query (such as ad pods on YouTube).
impression_id improves this workflow by providing a join key that is unique to individual impressions.
October 20, 2020
You can now launch support resources from the Ads Data Hub UI. Launch the help panel by clicking Help. The panel allows you to:
- View relevant help articles.
- Contact support.
- Send feedback.
October 15, 2020
Linking Google Ads accounts is now easier. Read more about self-service account linking here.
October 1, 2020
Ads Data Hub is deprecating
adh.dv360_activities. These tables are being deprecated to allow for improvements that will enable support for additional attribution models and continuously streaming data. The improved tables are available for all users, and should be used for query development moving forward:
August 27, 2020
Ads Data Hub now supports customer-managed encryption keys, allowing you to control the cryptographic keys used to encrypt your data at rest. Learn more about enabling customer-managed encryption keys
July 17, 2020
As a prerequisite to additional security features, Ads Data Hub is introducing restrictions governing changes to the specific Google Cloud project used for administrating your Ads Data Hub account. These changes won't impact your account functionality and don't require action. Learn more about designating an admin project.
June 25, 2020
Effective immediately, the
cm_dt_events table is deprecated. A Google representative should have reached out with instructions regarding how to rewrite any queries that depended on this table.
June 19, 2020
You can now open query results in Google Sheets and Data Studio directly from the completed job in Ads Data Hub. Learn how to view results
June 15, 2020
Display & Video 360 YouTube data is now being populated in
adh.dv360_youtube_* tables. This data was previously available in
See the earlier release note for additional details on modifying your queries for compatibility with the new tables.
June 3, 2020
You can now query offline events uploaded using the Campaign Manager Offline Conversions API in Ads Data Hub. Offline events can take up to 14 days to appears in the
June 2, 2020
The feature formerly known as "row merge" has been renamed to "filtered row summary". All functionality remains the same, and you should continue using filtered row summaries as you were using row merges before. This change extends only to the feature's name.
June 1, 2020
Ads Data Hub is releasing the following updates to improve usability:
You can now search the "Table schemas" sidebar for tables and fields. Fields can be copied or added to your query using the click of a button.
Export to Data Studio and Google Sheets
You now have more options for how to work with your results outside of Ads Data Hub. You can explore results in Data Studio and Google Sheets, in addition to BigQuery.
The help menu now provides more robust support options. You can find contextually recommended articles, contact support, and send feedback all from the same menu
May 8, 2020
Linking Display and Video 360 and Campaign manager accounts is now easier, with self-service account linking. Read more about the new account linking process here.
March 11, 2020
Effective April 21, 2020, due to an upstream change, vendors will no longer be able to access RDID data, or the following tables, which include advertiser conversions:
These tables have been replaced with the following tables in the vendor schema, which include creative conversions such as pausing or skipping interactions:
April 16, 2020
Display & Video 360 YouTube data is no longer automatically populated unless explicitly requested. If you want to enable Display & Video 360 YouTube data, submit a ticket to Ads Data Hub support via the Ads Data Hub support form. Then, select Ads Data Hub UI access and functionality issues, and request “Feature enablement for Display & Video 360 YouTube data”.
February 13, 2020
You can now use
inventory_type in the following tables to determine where your ad served:
February 6, 2020
Templated queries are now available in the UI, providing an easier query workflow. These templates are extensible, or ready to be run without modification on your data. Find instructions on how to use them here, or try running a query in the UI.
Partner sold campaign metadata
Ads Data Hub added 3 new tables, allowing vendors to query campaign metadata:
These tables allow partners to query Partner Sold cross sell campaign metadata.
January 21, 2020
Ads Data Hub now supports VAST creatives (
ad_id) for Instant Reserve campaigns in Google Ads and Display and Video 360, which are available to a subset of customers. If you or your customers wants to run VAST creatives on Instant Reserve campaigns, reach out to your YouTube Account Manager.
January 7, 2019
On June 1, 2020, Ads Data Hub will stop populating Google Ads tables with Display and Video 360 data. All
adh.google_ads_* tables have corresponding
adh.dv360_youtube_* tables, where your data has been populating since November. Rewrite your queries to use the new
adh.google_ads_* tables and the Display and Video 360 ID space.
is_dv360 to the
adh.google_ads_campaign table. This field allows you to identify Display and Video 360 campaigns running in Google Ads.
We've also added
reservation_type to the
adh.dv360_youtube_lineitem tables. This field allows you to differentiate between programmatic, instant reserve, and auction campaigns.
December 11, 2019
You can now use change history to view a history of changes to your account.
December 4, 2019
We've added 2 new tables:
dv360_paths. These tables make event path analysis easier and more computationally efficient. Learn more
November 4, 2019
Report on DV360 TrueView campaigns in Ads Data Hub
We've added 9 tables, allowing you to report on Display and Video 360 YouTube campaigns (including Google Video Partners) in Ads Data Hub. The tables are:
October 24, 2019
We've added impression data fields to the
adh.*_active_views tables, simplifying the querying process for impression data. To see an example query using the new fields, look at the samples page.
October 14, 2019
We've added 2 new customer types to the table format documentation: agencies and holding companies. Additionally, we've updated the advertiser and vendor documentation to include additional fields and tables.
September 23, 2019
Query job IDs are now generated differently. For queries where no job ID is specified, Ads Data Hub generates one using 32 random hexadecimal characters. This change doesn't impact users who specify a job ID using ADHv1.
May 21, 2019
April 17, 2019
You can now test queries and look at synthetic event-level data using the new sandbox role. Learn more.
March 18, 2019
You can now assign users different levels of access to your Ads Data Hub account based on their role in your agency. See Assign access by role for details.
December 6, 2018
You can now query Campaign Manager audience segments data using a new match table and field. See table format for an updated list of fields.
November 26, 2018
Fields deprecated in Google Ads and YouTube reserve tables
The following fields are now deprecated:
adh.yt_reserve_views are now deprecated.
See table format for suggested workarounds
November 7, 2018
Fields deprecated in city, metro, and region tables
The following fields are now deprecated:
See table format for suggested workarounds.
August 24, 2018
AdWords tables were renamed to reflect the new Google Ads name. See table format for an updated list of new table names, and use the new names in the Ads Data Hub interface when writing queries.
August 21, 2018
New dv360_dt metadata tables
You can now query Display & Video 360 Data Transfer metadata in Ads Data Hub. Many other Data Transfer fields and tables were also renamed. See table format for an updated list of fields, and use the new names in the Ads Data Hub interface when writing queries.
August 17, 2018
DV360 / DBM cost and fee fields removed
The following field types will be removed soon, and should no longer be used in queries:
event.xbid_data_cost. All individual fields (fee 1 through 5, currency options, etc.) related to these types will be removed.
August 3, 2018
New temporary tables
You can now create temporary tables in your queries using the
CREATE TABLE statement. You must still specify an output table to run queries with the sole purpose of generating a temporary table. Temporary tables are active for 72 hours before they need to be refreshed. See sample queries, and example below:
CREATE TABLE temp_table AS ( /* query to output to the temporary table */ )
May 2, 2018
New dcm_dt metadata tables
April 12, 2018
New _rdid tables
You can now query mobile device IDs in the
_rdid tables. Add
_rdid to the end of any
adh. table to query
device_id_md5 instead of
user_id. Use the
is_in_rdid_project field to deduplicate events contained in standard and
_rdid tables. See table format, sample queries, and join your data for more information.
New account linking workflow
You can now link AdWords, Bid Manager, and Campaign manager accounts with Ads Data Hub through their respective interfaces. You will need to know your Ads Data Hub account ID. Contact support if you have trouble finding it. Learn more
May 1, 2017
There is an updated custom query user interface for Ads Data Hub.