The AdWords API will sunset on April 27, 2022. Migrate to the Google Ads API to take advantage of the latest Google Ads features.

Criteria Usage

The table below shows the targeting and bidding options available by Criterion type, including which options are available at the Campaign and AdGroup level as well as which options are available for each campaign type.

For a description of each of the Criterion types below, check out the Targeting Types reference.