Versionshinweise

Abgelaufene Versionen

Version 201609

Universelle App-Kampagnen

Kontoverwaltung

  • Das Feld companyName wurde aus ManagedCustomer entfernt, da es veraltete Informationen enthielt. Verwenden Sie stattdessen das Feld descriptiveName für Customer.
  • Der Dienst BudgetOrderService, der nur verfügbar ist, wenn er auf die weiße Liste gesetzt wurde, unterstützt jetzt das Abrufen von Korrekturen über das neue Feld totalAdjustments. Lesen Sie die Dokumentation zu dem Dienst, um sich mit der Funktionsweise der Budgetfelder vertraut zu machen.
  • Mit den neuen Methoden getServiceLinks() und mutateServiceLinks() von "CustomerService", die nur verfügbar sind, wenn sie auf die weiße Liste gesetzt wurden, können Sie eine Einladung zur Verknüpfung Ihres AdWords-Kontos mit einem Merchant Center-Konto akzeptieren.

Conversions

Ausrichtung

  • Über das neue Feld removeAll von MutateMembersOperand können Sie nun angeben, ob beim REMOVE-Vorgang alle Mitglieder einer CrmBasedUserList oder nur die im Operanden aufgeführten Mitglieder (members) entfernt werden sollen.
  • Es wird verhindert, dass Kriterien, die nur im Displaynetzwerk zulässig sind, in Kampagnen im Suchnetzwerk verwendet werden. Hierbei wird der Fehler OperationAccessDenied.OPERATION_NOT_PERMITTED_FOR_CAMPAIGN_TYPE zurückgegeben, wenn Sie versuchen, einer Kampagne im Suchnetzwerk oder einer zu einer solchen Kampagne gehörenden Anzeigengruppen eines der folgenden Kriterien hinzuzufügen:
    • AppPaymentModel
    • Carrier
    • MobileDevice
    • OperatingSystemVersion
    Ausführliche Informationen zur Verfügbarkeit jedes Kriterientyps für die verschiedenen Kampagnentypen finden Sie in der Referenzdokumentation zur Verwendung von Kriterien.
  • Wenn Sie versuchen, einer Displaykampagne ein Webpage-Kriterium hinzuzufügen, wird der Fehler OperationAccessDenied.OPERATION_NOT_PERMITTED_FOR_CAMPAIGN_TYPE zurückgegeben, da Webpage-Kriterien nur für dynamische Suchanzeigen verwendet werden können.
  • Die Fehlerursache CAN_NOT_MUTATE_SENSITIVE_USERLIST wurde UserListError hinzugefügt, um anzugeben, ob eine Nutzerliste in einem mutate-Vorgang aus Datenschutz- oder rechtlichen Gründen als unveränderlich gekennzeichnet wurde.

AdWords-Kampagnentests

Berichte

Segmentierung nach Conversion-Quelle

  • Das Feld ExternalConversionSource wurde mehreren Berichten hinzugefügt. Verwenden Sie dieses Feld, um Ihre Conversions nach Quelle zu segmentieren, etwa nach Website, Analytics und Aus Anrufen importieren.

Spalten für Videoquartile und Klicktyp

  • Die Spalten für die Videoquartile (VideoQuartile25, VideoQuartile50, VideoQuartile75 und VideoQuartile100) sind nicht mehr mit der Spalte ClickType kompatibel. Wenn Sie in einer Berichtanforderung, die auch ClickType umfasst, Spalten für Videoquartile verwenden, wird der Fehler ReportDefinitionError.INVALID_FIELD_NAME_FOR_REPORT zurückgegeben.

Ausschlüsse für den Zielgruppenbericht

  • Im AUDIENCE_PERFORMANCE_REPORT werden für ausgeschlossene Kriterien (Zeilen mit IsNegative = true) keine Zeilen mehr zurückgegeben.

Neue Berichtsfelder

  • Die folgenden Felder wurden CLICK_PERFORMANCE_REPORT hinzugefügt, damit für jeden Klick zusätzliche Informationen zum Interessenbereich (Area of Interest, AOI) und zum aktuellen Standort (Location of Presence, LOP) bereitstehen:
    • AoiCountryCriteriaId
    • AoiRegionCriteriaId
    • AoiMetroCriteriaId
    • AoiCityCriteriaId
    • LopCountryCriteriaId
    • LopRegionCriteriaId
    • LopMetroCriteriaId
    • LopCityCriteriaId
  • Die Felder EnhancedDisplayCreativeLogoImageMediaId und EnhancedDisplayCreativeMarketingImageMediaId, die den Feldern logoImage und marketingImage von ResponsiveDisplayAd entsprechen, wurden AD_PERFORMANCE_REPORT hinzugefügt.

Entfernte Berichtsfelder

Die folgenden Felder, die sich auf den entfernten Dienst ExperimentService beziehen, wurden aus allen Berichten gelöscht:

  • AdvertiserExperimentSegmentationBin
  • ClickSignificance
  • CostSignificance
  • CpcSignificance
  • CpmSignificance
  • CtrSignificance
  • CtrSignificance
  • ImpressionSignificance
  • PositionSignificance
  • ViewThroughConversionsSignificance

Migrationsleitfaden

Wichtige Änderungen in dieser Version sind im Migrationsleitfaden für Version 201609 zusammengefasst.

API-Änderungen

  1. - ExperimentService
  2. + OfflineCallConversionFeedService
  3. = AccountLabelService (no changes)
  4. = AdCustomizerFeedService (no changes)
  5. AdGroupAdService (0 new, 2 changed, 1 removed)
    1. type AdGroupAd
      1. field experimentData
    2. enum MediaError.Reason
      1. + value INVALID_MIME_TYPE
    3. type ExperimentError
  6. AdGroupBidModifierService (0 new, 1 changed, 0 removed)
    1. enum CriterionError.Reason
      1. + value CANNOT_EXCLUDE_SIMILAR_USER_LIST
      2. + value CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP
  7. AdGroupCriterionService (0 new, 4 changed, 1 removed)
    1. type BiddableAdGroupCriterion
      1. field experimentData
    2. enum BiddingErrors.Reason
      1. value BIDDING_STRATEGY_NOT_SUPPORTED_FOR_CAMPAIGNS_WITH_EXPERIMENTS
      2. value CANNOT_CHANGE_BIDDING_STRATEGY_IN_CAMPAIGN_WITH_EXPERIMENT
    3. enum CriterionError.Reason
      1. + value CANNOT_EXCLUDE_SIMILAR_USER_LIST
      2. + value CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP
    4. enum MultiplierError.Reason
      1. value MULTIPLIER_NOT_ALLOWED_FOR_EXPERIMENT_DELTA_STATUS
    5. type ExperimentError
  8. AdGroupExtensionSettingService (0 new, 3 changed, 0 removed)
    1. enum CriterionError.Reason
      1. + value CANNOT_EXCLUDE_SIMILAR_USER_LIST
      2. + value CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP
    2. enum ExtensionSettingError.Reason
      1. + value PRICE_EXTENSION_HAS_TOO_MANY_ITEMS
    3. enum FeedItemQualityDisapprovalReasons
      1. + value DESCRIPTION_HAS_PRICE_QUALIFIERS
      2. + value UNSUPPORTED_LANGUAGE
      3. + value HEADER_OR_DESCRIPTION_HAS_PRICE
  9. = AdGroupFeedService (no changes)
  10. AdGroupService (0 new, 4 changed, 1 removed)
    1. type AdGroup
      1. field experimentData
    2. enum BiddingErrors.Reason
      1. value BIDDING_STRATEGY_NOT_SUPPORTED_FOR_CAMPAIGNS_WITH_EXPERIMENTS
      2. value CANNOT_CHANGE_BIDDING_STRATEGY_IN_CAMPAIGN_WITH_EXPERIMENT
    3. enum MultiplierError.Reason
      1. value MULTIPLIER_NOT_ALLOWED_FOR_EXPERIMENT_DELTA_STATUS
    4. enum SettingError.Reason
      1. + value UNIVERSAL_APP_CAMPAIGN_SETTING_DUPLICATE_DESCRIPTION
      2. + value UNIVERSAL_APP_CAMPAIGN_SETTING_DESCRIPTION_LINE_WIDTH_TOO_LONG
      3. + value UNIVERSAL_APP_CAMPAIGN_SETTING_APP_ID_CANNOT_BE_MODIFIED
      4. + value TOO_MANY_YOUTUBE_MEDIA_IDS_IN_UNIVERSAL_APP_CAMPAIGN
      5. + value TOO_MANY_IMAGE_MEDIA_IDS_IN_UNIVERSAL_APP_CAMPAIGN
      6. + value MEDIA_INCOMPATIBLE_FOR_UNIVERSAL_APP_CAMPAIGN
    5. type ExperimentError
  11. = AdParamService (no changes)
  12. AdwordsUserListService (0 new, 3 changed, 0 removed)
    1. enum MutateMembersError.Reason
      1. + value INVALID_REMOVEALL_OPERATION
      2. + value INVALID_OPERATION_ORDER
    2. type MutateMembersOperand
      1. + field removeAll
    3. enum UserListError.Reason
      1. + value CAN_NOT_MUTATE_SENSITIVE_USERLIST
      2. + value CANNOT_MODIFY_BILLABLE_RECORD_COUNT
  13. = BatchJobService (no changes)
  14. BiddingStrategyService (0 new, 1 changed, 0 removed)
    1. enum BiddingErrors.Reason
      1. value BIDDING_STRATEGY_NOT_SUPPORTED_FOR_CAMPAIGNS_WITH_EXPERIMENTS
      2. value CANNOT_CHANGE_BIDDING_STRATEGY_IN_CAMPAIGN_WITH_EXPERIMENT
  15. BudgetOrderService (0 new, 1 changed, 0 removed)
    1. type BudgetOrder
      1. + field totalAdjustments
  16. = BudgetService (no changes)
  17. CampaignCriterionService (0 new, 3 changed, 0 removed)
    1. type CampaignCriterion
      1. + field campaignCriterionStatus
    2. enum CampaignCriterionError.Reason
      1. + value CANNOT_SET_STATUS_FOR_CRITERIA_TYPE
      2. + value CANNOT_SET_STATUS_FOR_EXCLUDED_CRITERIA
    3. enum CriterionError.Reason
      1. + value CANNOT_EXCLUDE_SIMILAR_USER_LIST
      2. + value CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP
  18. CampaignExtensionSettingService (0 new, 3 changed, 0 removed)
    1. enum CriterionError.Reason
      1. + value CANNOT_EXCLUDE_SIMILAR_USER_LIST
      2. + value CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP
    2. enum ExtensionSettingError.Reason
      1. + value PRICE_EXTENSION_HAS_TOO_MANY_ITEMS
    3. enum FeedItemQualityDisapprovalReasons
      1. + value DESCRIPTION_HAS_PRICE_QUALIFIERS
      2. + value UNSUPPORTED_LANGUAGE
      3. + value HEADER_OR_DESCRIPTION_HAS_PRICE
  19. = CampaignFeedService (no changes)
  20. CampaignService (8 new, 12 changed, 0 removed)
    1. + type ListError
    2. + enum ListError.Reason
    3. + enum PolicyTopicEvidenceType
    4. + type TargetingSetting
    5. + type TargetingSettingDetail
    6. + enum UniversalAppBiddingStrategyGoalType
    7. + enum UniversalAppCampaignAsset
    8. + type UniversalAppCampaignSetting
    9. enum AdvertisingChannelSubType
      1. + value UNIVERSAL_APP_CAMPAIGN
    10. enum AdvertisingChannelType
      1. + value MULTI_CHANNEL
    11. enum BiddingErrors.Reason
      1. value BIDDING_STRATEGY_NOT_SUPPORTED_FOR_CAMPAIGNS_WITH_EXPERIMENTS
      2. value CANNOT_CHANGE_BIDDING_STRATEGY_IN_CAMPAIGN_WITH_EXPERIMENT
    12. type Campaign
      1. + field selectiveOptimization
    13. enum CampaignError.Reason
      1. + value MISSING_UNIVERSAL_APP_CAMPAIGN_SETTING
      2. + value AT_LEAST_ONE_CONVERSION_MUST_BE_SELECTED
      3. value CANNOT_SET_END_DATE_BEFORE_EXPERIMENT_END_DATE
    14. type ListError
      1. + field reason
    15. enum PolicyTopicEntryType
      1. + value UNKNOWN
      2. + value PROHIBITED
      3. + value LIMITED
    16. type PolicyTopicEvidence
      1. + field policyTopicEvidenceType
    17. enum SettingError.Reason
      1. + value UNIVERSAL_APP_CAMPAIGN_SETTING_DUPLICATE_DESCRIPTION
      2. + value UNIVERSAL_APP_CAMPAIGN_SETTING_DESCRIPTION_LINE_WIDTH_TOO_LONG
      3. + value UNIVERSAL_APP_CAMPAIGN_SETTING_APP_ID_CANNOT_BE_MODIFIED
      4. + value TOO_MANY_YOUTUBE_MEDIA_IDS_IN_UNIVERSAL_APP_CAMPAIGN
      5. + value TOO_MANY_IMAGE_MEDIA_IDS_IN_UNIVERSAL_APP_CAMPAIGN
      6. + value MEDIA_INCOMPATIBLE_FOR_UNIVERSAL_APP_CAMPAIGN
    18. type TargetingSetting
      1. + field details
    19. type UniversalAppCampaignAdsPolicyDecisions
      1. + field universalAppCampaignAsset
    20. type UniversalAppCampaignSetting
      1. + field universalAppBiddingStrategyGoalType
  21. = CampaignSharedSetService (no changes)
  22. = ConstantDataService (no changes)
  23. ConversionTrackerService (1 new, 2 changed, 0 removed)
    1. + type UploadCallConversion
    2. type ConversionTracker
      1. + field attributionModelType
      2. + field dataDrivenModelStatus
    3. enum ConversionTrackingError.Reason
      1. + value ATTRIBUTION_MODEL_IS_UNEDITABLE
      2. + value DATA_DRIVEN_MODEL_WAS_NEVER_GENERATED
      3. + value DATA_DRIVEN_MODEL_IS_EXPIRED
      4. + value DATA_DRIVEN_MODEL_IS_STALE
      5. + value DATA_DRIVEN_MODEL_IS_UNKNOWN
  24. CustomerExtensionSettingService (0 new, 3 changed, 0 removed)
    1. enum CriterionError.Reason
      1. + value CANNOT_EXCLUDE_SIMILAR_USER_LIST
      2. + value CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP
    2. enum ExtensionSettingError.Reason
      1. + value PRICE_EXTENSION_HAS_TOO_MANY_ITEMS
    3. enum FeedItemQualityDisapprovalReasons
      1. + value DESCRIPTION_HAS_PRICE_QUALIFIERS
      2. + value UNSUPPORTED_LANGUAGE
      3. + value HEADER_OR_DESCRIPTION_HAS_PRICE
  25. = CustomerFeedService (no changes)
  26. CustomerService (2 new, 5 changed, 0 removed)
    1. + operation getServiceLinks
    2. + operation mutateServiceLinks
    3. type ConversionTrackingSettings
      1. field conversionOptimizerMode
    4. enum CustomerError.Reason
      1. + value INVALID_SERVICE_LINK
      2. + value INVALID_STATUS
    5. enum SettingError.Reason
      1. + value UNIVERSAL_APP_CAMPAIGN_SETTING_DUPLICATE_DESCRIPTION
      2. + value UNIVERSAL_APP_CAMPAIGN_SETTING_DESCRIPTION_LINE_WIDTH_TOO_LONG
      3. + value UNIVERSAL_APP_CAMPAIGN_SETTING_APP_ID_CANNOT_BE_MODIFIED
      4. + value TOO_MANY_YOUTUBE_MEDIA_IDS_IN_UNIVERSAL_APP_CAMPAIGN
      5. + value TOO_MANY_IMAGE_MEDIA_IDS_IN_UNIVERSAL_APP_CAMPAIGN
      6. + value MEDIA_INCOMPATIBLE_FOR_UNIVERSAL_APP_CAMPAIGN
    6. operation getServiceLinks
      1. + response rval
      2. + parameter selector
    7. operation mutateServiceLinks
      1. + parameter operations
      2. + response rval
  27. = CustomerSyncService (no changes)
  28. = DataService (no changes)
  29. DraftAsyncErrorService (0 new, 7 changed, 0 removed)
    1. enum BiddingErrors.Reason
      1. value BIDDING_STRATEGY_NOT_SUPPORTED_FOR_CAMPAIGNS_WITH_EXPERIMENTS
      2. value CANNOT_CHANGE_BIDDING_STRATEGY_IN_CAMPAIGN_WITH_EXPERIMENT
    2. enum CampaignCriterionError.Reason
      1. + value CANNOT_SET_STATUS_FOR_CRITERIA_TYPE
      2. + value CANNOT_SET_STATUS_FOR_EXCLUDED_CRITERIA
    3. enum CampaignError.Reason
      1. + value MISSING_UNIVERSAL_APP_CAMPAIGN_SETTING
      2. + value AT_LEAST_ONE_CONVERSION_MUST_BE_SELECTED
      3. value CANNOT_SET_END_DATE_BEFORE_EXPERIMENT_END_DATE
    4. enum CriterionError.Reason
      1. + value CANNOT_EXCLUDE_SIMILAR_USER_LIST
      2. + value CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP
    5. enum MediaError.Reason
      1. + value INVALID_MIME_TYPE
    6. enum MultiplierError.Reason
      1. value MULTIPLIER_NOT_ALLOWED_FOR_EXPERIMENT_DELTA_STATUS
    7. enum SettingError.Reason
      1. + value UNIVERSAL_APP_CAMPAIGN_SETTING_DUPLICATE_DESCRIPTION
      2. + value UNIVERSAL_APP_CAMPAIGN_SETTING_DESCRIPTION_LINE_WIDTH_TOO_LONG
      3. + value UNIVERSAL_APP_CAMPAIGN_SETTING_APP_ID_CANNOT_BE_MODIFIED
      4. + value TOO_MANY_YOUTUBE_MEDIA_IDS_IN_UNIVERSAL_APP_CAMPAIGN
      5. + value TOO_MANY_IMAGE_MEDIA_IDS_IN_UNIVERSAL_APP_CAMPAIGN
      6. + value MEDIA_INCOMPATIBLE_FOR_UNIVERSAL_APP_CAMPAIGN
  30. DraftService (0 new, 1 changed, 0 removed)
    1. enum BiddingErrors.Reason
      1. value BIDDING_STRATEGY_NOT_SUPPORTED_FOR_CAMPAIGNS_WITH_EXPERIMENTS
      2. value CANNOT_CHANGE_BIDDING_STRATEGY_IN_CAMPAIGN_WITH_EXPERIMENT
  31. FeedItemService (0 new, 2 changed, 0 removed)
    1. enum CriterionError.Reason
      1. + value CANNOT_EXCLUDE_SIMILAR_USER_LIST
      2. + value CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP
    2. enum FeedItemQualityDisapprovalReasons
      1. + value DESCRIPTION_HAS_PRICE_QUALIFIERS
      2. + value UNSUPPORTED_LANGUAGE
      3. + value HEADER_OR_DESCRIPTION_HAS_PRICE
  32. = FeedMappingService (no changes)
  33. = FeedService (no changes)
  34. = LabelService (no changes)
  35. = LocationCriterionService (no changes)
  36. ManagedCustomerService (0 new, 1 changed, 0 removed)
    1. type ManagedCustomer
      1. field companyName
  37. MediaService (0 new, 1 changed, 0 removed)
    1. enum MediaError.Reason
      1. + value INVALID_MIME_TYPE
  38. OfflineConversionFeedService (0 new, 1 changed, 0 removed)
    1. enum OfflineConversionError.Reason
      1. + value TOO_RECENT_CONVERSION_TYPE
  39. = ReportDefinitionService (no changes)
  40. SharedCriterionService (0 new, 1 changed, 0 removed)
    1. enum CriterionError.Reason
      1. + value CANNOT_EXCLUDE_SIMILAR_USER_LIST
      2. + value CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP
  41. = SharedSetService (no changes)
  42. TargetingIdeaService (0 new, 1 changed, 0 removed)
    1. enum CriterionError.Reason
      1. + value CANNOT_EXCLUDE_SIMILAR_USER_LIST
      2. + value CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP
  43. = TrafficEstimatorService (no changes)
  44. TrialAsyncErrorService (0 new, 7 changed, 0 removed)
    1. enum BiddingErrors.Reason
      1. value BIDDING_STRATEGY_NOT_SUPPORTED_FOR_CAMPAIGNS_WITH_EXPERIMENTS
      2. value CANNOT_CHANGE_BIDDING_STRATEGY_IN_CAMPAIGN_WITH_EXPERIMENT
    2. enum CampaignCriterionError.Reason
      1. + value CANNOT_SET_STATUS_FOR_CRITERIA_TYPE
      2. + value CANNOT_SET_STATUS_FOR_EXCLUDED_CRITERIA
    3. enum CampaignError.Reason
      1. + value MISSING_UNIVERSAL_APP_CAMPAIGN_SETTING
      2. + value AT_LEAST_ONE_CONVERSION_MUST_BE_SELECTED
      3. value CANNOT_SET_END_DATE_BEFORE_EXPERIMENT_END_DATE
    4. enum CriterionError.Reason
      1. + value CANNOT_EXCLUDE_SIMILAR_USER_LIST
      2. + value CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP
    5. enum MediaError.Reason
      1. + value INVALID_MIME_TYPE
    6. enum MultiplierError.Reason
      1. value MULTIPLIER_NOT_ALLOWED_FOR_EXPERIMENT_DELTA_STATUS
    7. enum SettingError.Reason
      1. + value UNIVERSAL_APP_CAMPAIGN_SETTING_DUPLICATE_DESCRIPTION
      2. + value UNIVERSAL_APP_CAMPAIGN_SETTING_DESCRIPTION_LINE_WIDTH_TOO_LONG
      3. + value UNIVERSAL_APP_CAMPAIGN_SETTING_APP_ID_CANNOT_BE_MODIFIED
      4. + value TOO_MANY_YOUTUBE_MEDIA_IDS_IN_UNIVERSAL_APP_CAMPAIGN
      5. + value TOO_MANY_IMAGE_MEDIA_IDS_IN_UNIVERSAL_APP_CAMPAIGN
      6. + value MEDIA_INCOMPATIBLE_FOR_UNIVERSAL_APP_CAMPAIGN
  45. TrialService (0 new, 2 changed, 0 removed)
    1. enum BiddingErrors.Reason
      1. value BIDDING_STRATEGY_NOT_SUPPORTED_FOR_CAMPAIGNS_WITH_EXPERIMENTS
      2. value CANNOT_CHANGE_BIDDING_STRATEGY_IN_CAMPAIGN_WITH_EXPERIMENT
    2. enum CampaignError.Reason
      1. + value MISSING_UNIVERSAL_APP_CAMPAIGN_SETTING
      2. + value AT_LEAST_ONE_CONVERSION_MUST_BE_SELECTED
      3. value CANNOT_SET_END_DATE_BEFORE_EXPERIMENT_END_DATE

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