type TargetSpendBiddingScheme (v201806)

Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.


Namespace
https://adwords.google.com/api/adwords/cm/v201806

Field

BiddingScheme (inherited)

BiddingScheme.Type

xsd:string

Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

TargetSpendBiddingScheme

bidCeiling

Money

The largest max CPC bid that can be set by the TargetSpend bidder.

This field can be selected using the value "TargetSpendBidCeiling".
This field must be greater than or equal to 0.

spendTarget

Money

A spend target under which to maximize clicks. The TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target.

This field can be selected using the value "TargetSpendSpendTarget".
This field must be greater than or equal to 0.

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