type BiddableAdGroupCriterion (v201809)

A biddable (positive) criterion in an adgroup.


Namespace
https://adwords.google.com/api/adwords/cm/v201809

Field

AdGroupCriterion (inherited)

adGroupId

xsd:long

The ad group this criterion is in.

This field can be selected using the value "AdGroupId".
This field can be filtered on.
This field is required and should not be null.

criterionUse

CriterionUse


Enumerations
BIDDABLE
Biddable (positive) criterion
NEGATIVE
Negative criterion

This field can be selected using the value "CriterionUse".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.

criterion

  1. Criterion
    1. AgeRange
    2. AppPaymentModel
    3. CriterionCustomAffinity
    4. CriterionCustomIntent
    5. Gender
    6. IncomeRange
    7. Keyword
    8. MobileAppCategory
    9. MobileApplication
    10. Parent
    11. Placement
    12. ProductPartition
    13. CriterionUserInterest
    14. CriterionUserList
    15. Vertical
    16. Webpage
    17. YouTubeChannel
    18. YouTubeVideo

The criterion part of the ad group criterion.

This field is required and should not be null.

labels

  1. Label[]
    1. TextLabel

Labels that are attached to the AdGroupCriterion. To associate an existing Label to an existing AdGroupCriterion, use AdGroupCriterionService.mutateLabel with ADD operator. To remove an associated Label from the AdGroupCriterion, use AdGroupCriterionService.mutateLabel with REMOVE operator. To filter on Labels, use one of Predicate.Operator.CONTAINS_ALL, Predicate.Operator.CONTAINS_ANY, Predicate.Operator.CONTAINS_NONE operators with a list of Label ids.

This field can be selected using the value "Labels".
This field can be filtered on.
This field may not be set for campaign channel subtype UNIVERSAL_APP_CAMPAIGN.
This field is read only and will be ignored when sent to the API for the following Operators: REMOVE and SET.

forwardCompatibilityMap

String_StringMapEntry[]

This Map provides a place to put new features and settings in older versions of the AdWords API in the rare instance we need to introduce a new feature in an older version. It is presently unused. Do not set a value.

baseCampaignId

xsd:long

ID of the base campaign from which this draft/trial ad group criterion was created. This field is only returned on get requests.

This field can be selected using the value "BaseCampaignId".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.

baseAdGroupId

xsd:long

ID of the base ad group from which this draft/trial ad group criterion was created. For base ad groups this is equal to the ad group ID. If the ad group was created in the draft or trial and has no corresponding base ad group, this field is null. This field is only returned on get requests.

This field can be selected using the value "BaseAdGroupId".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.

AdGroupCriterion.Type

xsd:string

Indicates that this instance is a subtype of AdGroupCriterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

BiddableAdGroupCriterion

userStatus

UserStatus

Current user-set state of criterion. UserStatus may not be set to REMOVED and is not supported for ProductPartition criterion. On add, defaults to ENABLED if unspecified.


Enumerations
ENABLED
Default state of a criterion (e.g. not paused).
REMOVED
Criterion is removed.
PAUSED
Criterion is paused. Also used to pause a criterion.

This field can be selected using the value "Status".
This field can be filtered on.

systemServingStatus

SystemServingStatus

Serving status.


Enumerations
ELIGIBLE
Criterion is eligible to serve.
RARELY_SERVED
Indicates low search volume.

For more information, visit Low Search Volume.

This field can be selected using the value "SystemServingStatus".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.

approvalStatus

ApprovalStatus

Approval status.


Enumerations
APPROVED
Criterion with no reportable policy problems.
PENDING_REVIEW
Criterion that is yet to be reviewed.
UNDER_REVIEW
Criterion that is under review.
DISAPPROVED
Criterion disapproved due to policy violation.

This field can be selected using the value "ApprovalStatus".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.

disapprovalReasons

xsd:string[]

List of disapproval reasons.

This field can be selected using the value "DisapprovalReasons".
This field is read only and will be ignored when sent to the API.

firstPageCpc

Bid

First page Cpc for this criterion.

This field can be selected using the value "FirstPageCpc".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.

topOfPageCpc

Bid

An estimate of the cpc bid needed for your ad to appear above the first page of Google search results when a query matches the keywords exactly. Note that meeting this estimate is not a guarantee of ad position, which may depend on other factors.

This field can be selected using the value "TopOfPageCpc".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.

firstPositionCpc

Bid

An estimate of the cpc bid needed for your ad to regularly appear in the top position above the search results on google.com when a query matches the keywords exactly. Note that meeting this estimate is not a guarantee of ad position, which may depend on other factors.

This field can be selected using the value "FirstPositionCpc".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.

qualityInfo

QualityInfo

Contains quality information about the criterion.

This field is read only and will be ignored when sent to the API.

biddingStrategyConfiguration

BiddingStrategyConfiguration

Bidding configuration for this ad group criterion. To set the bids on the ad groups use BiddingStrategyConfiguration.bids. Multiple bids can be set on ad group criterion at the same time. Only the bids that apply to the campaign's bidding strategy bidding strategy will be used.

bidModifier

xsd:double

Bid modifier of the criterion which is used when the criterion is not in an absolute bidding dimension.

This field can be selected using the value "BidModifier".
This field can be filtered on.

finalUrls

UrlList

A list of possible final URLs after all cross domain redirects.

This field can be selected using the value "FinalUrls".
This field can be filtered on.
This field may not be set for campaign channel type SHOPPING with campaign channel subtype SHOPPING_GOAL_OPTIMIZED_ADS.

finalMobileUrls

UrlList

A list of possible final mobile URLs after all cross domain redirects.

This field can be selected using the value "FinalMobileUrls".
This field can be filtered on.
This field may not be set for campaign channel type SHOPPING with campaign channel subtype SHOPPING_GOAL_OPTIMIZED_ADS.

finalAppUrls

AppUrlList

A list of final app URLs that will be used on mobile if the user has the specific app installed.

This field can be selected using the value "FinalAppUrls".
This field can be filtered on.
This field may not be set for campaign channel type SHOPPING with campaign channel subtype SHOPPING_GOAL_OPTIMIZED_ADS.

trackingUrlTemplate

xsd:string

URL template for constructing a tracking URL.

On update, empty string ("") indicates to clear the field.

This field can be selected using the value "TrackingUrlTemplate".
This field can be filtered on.

finalUrlSuffix

xsd:string

URL template for appending params to Final URL.

On update, empty string ("") indicates to clear the field.

This field can be selected using the value "FinalUrlSuffix".
This field can be filtered on.

urlCustomParameters

CustomParameters

A list of mappings to be used for substituting URL custom parameter tags in the trackingUrlTemplate, finalUrls, and/or finalMobileUrls.

This field can be selected using the value "UrlCustomParameters".
This field can be filtered on.

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