type ProductPartition (v201809)

Service

AdGroupCriterionService

Inheritance

Criterion

▼

AgeRange AppPaymentModel CriterionCustomAffinity CriterionCustomIntent CriterionUserInterest CriterionUserList Gender IncomeRange Keyword MobileAppCategory MobileApplication Parent Placement ProductPartition Vertical Webpage YouTubeChannel YouTubeVideo

Product partition (product group) in a shopping campaign. Depending on its type, a product partition subdivides products along some product dimension, specifies a bid for products, or excludes products from bidding.

Inner nodes of a product partition hierarchy are always subdivisions. Each child is linked to the subdivision via the parentCriterionId and defines a caseValue. For all children of the same subdivision, the caseValues must be mutually different but instances of the same class. To create a subdivision and child node in the same API request, they should refer to each other using temporary criterion IDs in the parentCriterionId of the child, and ID field of the subdivision. Temporary IDs are specified by using any negative integer. Temporary IDs only exist within the scope of a single API request. The API will assign real criterion IDs, and replace the temporary values, and the API response will reflect this.

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Namespace

https://adwords.google.com/api/adwords/cm/v201809

Field
Criterion (inherited)
id	xsd:long ID of this criterion. This field can be selected using the value "Id". This field can be filtered on. This field is required and should not be null when it is contained within Operators : SET, REMOVE.
type	Criterion.Type Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. Enumerations CONTENT_LABEL Content label for exclusion. KEYWORD Keyword. e.g. 'mars cruise' PLACEMENT Placement. aka Website. e.g. 'www.flowers4sale.com' VERTICAL Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network. USER_LIST User lists, are links to sets of users defined by the advertiser. USER_INTEREST User interests, categories of interests the user is interested in. MOBILE_APPLICATION Mobile applications to target. MOBILE_APP_CATEGORY Mobile application categories to target. PRODUCT_PARTITION Product partition (product group) in a shopping campaign. IP_BLOCK IP addresses to exclude. WEBPAGE Webpages of an advertiser's website to target. LANGUAGE Languages to target. LOCATION Geographic regions to target. AGE_RANGE Age Range to exclude. CARRIER Mobile carriers to target. OPERATING_SYSTEM_VERSION Mobile operating system versions to target. MOBILE_DEVICE Mobile devices to target. GENDER Gender to exclude. PARENT Parent to target and exclude. PROXIMITY Proximity (area within a radius) to target. PLATFORM Platforms to target. PREFERRED_CONTENT Representing preferred content bid modifier. AD_SCHEDULE AdSchedule or specific days and time intervals to target. LOCATION_GROUPS Targeting based on location groups. PRODUCT_SCOPE Scope of products. Contains a list of product dimensions, all of which a product has to match to be included in the campaign. CUSTOM_AFFINITY Custom Affinity, a criterion used for custom audience targeting. CUSTOM_INTENT Custom Intent, a criterion used for custom audience targeting. YOUTUBE_VIDEO YouTube video to target. YOUTUBE_CHANNEL YouTube channel to target. APP_PAYMENT_MODEL Enables advertisers to target paid apps. INCOME_RANGE Income range to target and exclude. INTERACTION_TYPE Interaction type to bid modify. UNKNOWN This field can be selected using the value "CriteriaType". This field can be filtered on. This field is read only and will be ignored when sent to the API.
Criterion.Type	xsd:string Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
ProductPartition
partitionType	ProductPartitionType Type of the product partition. Enumerations UNKNOWN SUBDIVISION Subdivision of products along some product dimension. UNIT Unit which either defines a bid or delegates bidding to other campaigns. This field can be selected using the value "PartitionType". This field is required and should not be null when it is contained within Operators : ADD.
parentCriterionId	xsd:long ID of the parent product partition subdivision. Undefined for the root partition. This field can be selected using the value "ParentCriterionId".
caseValue	ProductDimension ProductAdwordsGrouping ProductAdwordsLabels ProductBiddingCategory ProductBrand ProductCanonicalCondition ProductChannel ProductChannelExclusivity ProductLegacyCondition ProductCustomAttribute ProductOfferId ProductType ProductTypeFull UnknownProductDimension Dimension value with which this product partition is refining its parent. Undefined for the root partition. This field can be selected using the value "CaseValue".