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type TargetCpaBiddingScheme (v201809)

Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost per acquisition (CPA) you set.

A target CPA must be set for the strategy, but can also be optionally set for individual ad groups in the strategy. Ad group targets, if set, will override strategy targets.

Note that campaigns must meet specific eligibility requirements before they can use the Target CPA bid strategy.


Namespace
https://adwords.google.com/api/adwords/cm/v201809

Field

BiddingScheme (inherited)

BiddingScheme.Type

xsd:string

Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

TargetCpaBiddingScheme

targetCpa

Money

Average cost per acquisition (CPA) target. This target should be greater than or equal to minimum billable unit based on the currency for the account.

This field can be selected using the value "TargetCpa".
This field is required and should not be null.

maxCpcBidCeiling

Money

Maximum cpc bid limit that applies to all keywords managed by the strategy.

This field can be selected using the value "TargetCpaMaxCpcBidCeiling".
This field can be filtered on.
This field must be greater than or equal to 0.

maxCpcBidFloor

Money

Minimum cpc bid limit that applies to all keywords managed by the strategy.

This field can be selected using the value "TargetCpaMaxCpcBidFloor".
This field can be filtered on.
This field must be greater than or equal to 0.

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