type Keyword (v201809)

Service

AdGroupCriterionService AdGroupExtensionSettingService CampaignCriterionService CampaignExtensionSettingService CustomerExtensionSettingService FeedItemTargetService SharedCriterionService TargetingIdeaService TrafficEstimatorService

Inheritance

Criterion

▼

AdSchedule AgeRange Carrier ContentLabel CriterionUserInterest CriterionUserList Gender IncomeRange IpBlock Keyword Language Location LocationGroups MobileAppCategory MobileApplication MobileDevice OperatingSystemVersion Parent Placement Platform ProductScope Proximity Vertical Webpage YouTubeChannel YouTubeVideo

Represents a keyword.

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Namespace

https://adwords.google.com/api/adwords/cm/v201809

Field
Criterion (inherited)
id	xsd:long ID of this criterion. This field can be selected using the value "Id". This field can be filtered on. This field is required and should not be null when it is contained within Operators : SET, REMOVE.
type	Criterion.Type Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. Enumerations CONTENT_LABEL Content label for exclusion. KEYWORD Keyword. e.g. 'mars cruise' PLACEMENT Placement. aka Website. e.g. 'www.flowers4sale.com' VERTICAL Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network. USER_LIST User lists, are links to sets of users defined by the advertiser. USER_INTEREST User interests, categories of interests the user is interested in. MOBILE_APPLICATION Mobile applications to target. MOBILE_APP_CATEGORY Mobile application categories to target. PRODUCT_PARTITION Product partition (product group) in a shopping campaign. IP_BLOCK IP addresses to exclude. WEBPAGE Webpages of an advertiser's website to target. LANGUAGE Languages to target. LOCATION Geographic regions to target. AGE_RANGE Age Range to exclude. CARRIER Mobile carriers to target. OPERATING_SYSTEM_VERSION Mobile operating system versions to target. MOBILE_DEVICE Mobile devices to target. GENDER Gender to exclude. PARENT Parent to target and exclude. PROXIMITY Proximity (area within a radius) to target. PLATFORM Platforms to target. PREFERRED_CONTENT Representing preferred content bid modifier. AD_SCHEDULE AdSchedule or specific days and time intervals to target. LOCATION_GROUPS Targeting based on location groups. PRODUCT_SCOPE Scope of products. Contains a list of product dimensions, all of which a product has to match to be included in the campaign. CUSTOM_AFFINITY Custom Affinity, a criterion used for custom audience targeting. CUSTOM_INTENT Custom Intent, a criterion used for custom audience targeting. YOUTUBE_VIDEO YouTube video to target. YOUTUBE_CHANNEL YouTube channel to target. APP_PAYMENT_MODEL Enables advertisers to target paid apps. INCOME_RANGE Income range to target and exclude. INTERACTION_TYPE Interaction type to bid modify. UNKNOWN This field can be selected using the value "CriteriaType". This field can be filtered on. This field is read only and will be ignored when sent to the API.
Criterion.Type	xsd:string Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
Keyword
text	xsd:string Text of this keyword (at most 80 characters and ten words). This field can be selected using the value "KeywordText". This field can be filtered on. Keyword text must not contain NUL (code point 0x0) characters. This is checked by the regular expression '[^\x00]*'. This field is required and should not be null when it is contained within Operators : ADD.
matchType	KeywordMatchType Match type of this keyword. Enumerations EXACT Exact match PHRASE Phrase match BROAD Broad match This field can be selected using the value "KeywordMatchType". This field can be filtered on. This field is required and should not be null when it is contained within Operators : ADD.