AdWordsApp.​AdGroupBidding

Provides access to an AdGroup's bidding fields.

Methods:

MemberTypeDescription
clearStrategy void Clears the bidding strategy for this ad group.
getCpa double Returns the Target CPA bid for this ad group.
getCpc double Returns the max CPC bid for this ad group.
getCpm double Returns the CPM bid for this ad group.
getStrategy AdWordsApp.BiddingStrategy Returns the flexible bidding strategy of the ad group.
getStrategySource String Returns the bidding strategy source of this ad group.
getStrategyType String Returns the bidding strategy type of this ad group.
setCpa void Sets the Target CPA bid for this ad group.
setCpc void Sets the max CPC bid for this ad group.
setCpm void Sets the CPM bid for this ad group.
setStrategy void Sets the bidding strategy of this ad group to the provided portfolio bidding strategy.
setStrategy void Sets the bidding strategy of this ad group to the specified standard bidding strategy.

clearStrategy()

Clears the bidding strategy for this ad group. This will allow this ad group to inherit its bidding strategy from the campaign level.

Returns nothing.

getCpa()

Returns the Target CPA bid for this ad group.

Return values:

TypeDescription
double The Target CPA bid for this ad group.

getCpc()

Returns the max CPC bid for this ad group.

Return values:

TypeDescription
double The max CPC bid for this ad group.

getCpm()

Returns the CPM bid for this ad group.

See Cost-per-thousand impressions (CPM) for more information.

Return values:

TypeDescription
double The CPM bid for this ad group.

getStrategy()

Returns the flexible bidding strategy of the ad group. If this ad group has an anonymous bidding strategy, or no bidding strategy, null is returned.

Return values:

TypeDescription
AdWordsApp.BiddingStrategy The flexible bidding strategy associated with this ad group.

getStrategySource()

Returns the bidding strategy source of this ad group. The bidding strategy source indicates where the bidding strategy came from: 'CAMPAIGN', 'ADGROUP', or 'CRITERION'.

Return values:

TypeDescription
String The bidding strategy source of this ad group.

getStrategyType()

Returns the bidding strategy type of this ad group. This may either be an anonymous bidding strategy, or the type of a flexible bidding strategy.

Return values:

TypeDescription
String The strategy type of this ad group.

setCpa(cpa)

Sets the Target CPA bid for this ad group.

Please note that although this method will effectively set the Target CPA bid for this ad group, the change may have no effect on actual bidding if this ad group has a BiddingStrategy which does not involve Target CPA bids.

Returns nothing.

Arguments:

NameTypeDescription
cpa double The Target CPA bid for this ad group.

setCpc(cpc)

Sets the max CPC bid for this ad group.

Please note that although this method will effectively set the max CPC bid for this ad group, the change may have no effect on actual bidding if this ad group has a BiddingStrategy which does not involve max CPC bids.

Returns nothing.

Arguments:

NameTypeDescription
cpc double The max CPC bid for this ad group.

setCpm(cpm)

Sets the CPM bid for this ad group.

Please note that although this method will effectively set the CPM bid for this ad group, the change may have no effect on actual bidding if this ad group has a BiddingStrategy which does not involve CPM bids.

See Cost-per-thousand impressions (CPM) for more information.

Returns nothing.

Arguments:

NameTypeDescription
cpm double The CPM bid for this ad group.

setStrategy(biddingStrategy)

Sets the bidding strategy of this ad group to the provided portfolio bidding strategy.

Note that AdWordsApp does not support creating bidding strategies, so if the desired portfolio bidding strategy does not already exist in your account, you should first create the bidding strategy through the AdWords user interface, and then access that bidding strategy using BiddingStrategySelector or BiddingStrategyIterator.

Returns nothing.

Arguments:

NameTypeDescription
biddingStrategy AdWordsApp.BiddingStrategy A portfolio bidding strategy for the ad group.

setStrategy(biddingStrategy)

Sets the bidding strategy of this ad group to the specified standard bidding strategy.

The AdWords API bidding guide contains a list of all valid standard bidding strategies. Note that specifying portfolio strategies will result in error.

Returns nothing.

Arguments:

NameTypeDescription
biddingStrategy String A string representation of a standard bidding strategy.

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