AdWordsApp.​DisplayKeywordBidding

Provides access to a display keyword's bidding fields.

Methods:

MemberTypeDescription
clearCpc void Clears the max CPC bid for this display keyword.
clearCpm void Clears the CPM bid for this display keyword.
clearStrategy void Clears the bidding strategy for this display keyword.
getCpc double Returns the max CPC bid for this display keyword.
getCpm double Returns the CPM bid for this display keyword.
getStrategy AdWordsApp.BiddingStrategy Returns the flexible bidding strategy of the display keyword.
getStrategySource String Returns the bidding strategy source of this display keyword.
getStrategyType String Returns the bidding strategy type of this display keyword.
setCpc void Sets the max CPC bid for this display keyword.
setCpm void Sets the CPM bid for this display keyword.
setStrategy void Sets the bidding strategy of this display keyword to the provided portfolio bidding strategy.
setStrategy void Sets the bidding strategy of this display keyword to the specified standard bidding strategy.

clearCpc()

Clears the max CPC bid for this display keyword. This will allow this display keyword to inherit its bid from the ad group level.

Please note that although this method will effectively clear the max CPC bid for this display keyword, the change may have no effect on actual bidding if this display keyword has a BiddingStrategy which does not involve max CPC bids.

Returns nothing.

clearCpm()

Clears the CPM bid for this display keyword. This will allow this display keyword to inherit its bid from the ad group level.

Please note that although this method will effectively clear the CPM bid for this display keyword, the change may have no effect on actual bidding if this display keyword has a BiddingStrategy which does not involve CPM bids.

See Cost-per-thousand impressions (CPM) for more information.

Returns nothing.

clearStrategy()

Clears the bidding strategy for this display keyword. This will allow this display keyword to inherit its bidding strategy from the ad group level.

Returns nothing.

getCpc()

Returns the max CPC bid for this display keyword.

Return values:

TypeDescription
double The max CPC bid for this display keyword.

getCpm()

Returns the CPM bid for this display keyword.

See Cost-per-thousand impressions (CPM) for more information.

Return values:

TypeDescription
double The CPM bid for this display keyword.

getStrategy()

Returns the flexible bidding strategy of the display keyword. If this display keyword has an anonymous bidding strategy, or no bidding strategy, null is returned.

Return values:

TypeDescription
AdWordsApp.BiddingStrategy The flexible bidding strategy associated with this display keyword.

getStrategySource()

Returns the bidding strategy source of this display keyword. The bidding strategy source indicates where the bidding strategy came from: 'CAMPAIGN', 'ADGROUP', or 'CRITERION'.

Return values:

TypeDescription
String The bidding strategy source of this display keyword.

getStrategyType()

Returns the bidding strategy type of this display keyword. This may either be an anonymous bidding strategy, or the type of a flexible bidding strategy.

Return values:

TypeDescription
String The strategy type of this display keyword.

setCpc(cpc)

Sets the max CPC bid for this display keyword.

Please note that although this method will effectively set the max CPC bid for this display keyword, the change may have no effect on actual bidding if this display keyword has a BiddingStrategy which does not involve max CPC bids.

Returns nothing.

Arguments:

NameTypeDescription
cpc double The max CPC bid for this display keyword.

setCpm(cpm)

Sets the CPM bid for this display keyword.

Please note that although this method will effectively set the CPM bid for this display keyword, the change may have no effect on actual bidding if this display keyword has a BiddingStrategy which does not involve CPM bids.

See Cost-per-thousand impressions (CPM) for more information.

Returns nothing.

Arguments:

NameTypeDescription
cpm double The CPM bid for this display keyword.

setStrategy(biddingStrategy)

Sets the bidding strategy of this display keyword to the provided portfolio bidding strategy.

Note that AdWordsApp does not support creating bidding strategies, so if the desired portfolio bidding strategy does not already exist in your account, you should first create the bidding strategy through the AdWords user interface, and then access that bidding strategy using BiddingStrategySelector or BiddingStrategyIterator.

Returns nothing.

Arguments:

NameTypeDescription
biddingStrategy AdWordsApp.BiddingStrategy A portfolio bidding strategy for the display keyword.

setStrategy(biddingStrategy)

Sets the bidding strategy of this display keyword to the specified standard bidding strategy.

The AdWords API bidding guide contains a list of all valid standard bidding strategies. Note that specifying portfolio strategies will result in error.

Returns nothing.

Arguments:

NameTypeDescription
biddingStrategy String A string representation of a standard bidding strategy.

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