AdWordsApp.​KeywordBuilder

Builder for a keyword under construction.

Typical usage:

 var keywordOperation = adGroup.newKeywordBuilder()
    .withText("text")
    .withCpc(1.5)
    .withFinalUrl("http://www.example.com")
    .build();
 var keyword = keywordOperation.getResult();

Note that it is only necessary to call KeywordOperation.getResult() if you need to access the actual keyword for further processing (for instance, one can attach a label to the newly created keyword), otherwise, calling KeywordBuilder.build() on the KeywordBuilder is sufficient to ensure that the Keyword is created.

Methods:

MemberTypeDescription
build AdWordsApp.KeywordOperation Creates a Keyword.
withBiddingStrategy AdWordsApp.KeywordBuilder Sets the bidding strategy of the new keyword to the specified standard bidding strategy.
withBiddingStrategy AdWordsApp.KeywordBuilder Sets the bidding strategy of the new keyword to the specified value.
withCpc AdWordsApp.KeywordBuilder Sets the max CPC bid of the new keyword to the specified value.
withCpm AdWordsApp.KeywordBuilder Sets the CPM bid of the new keyword to the specified value.
withCustomParameters AdWordsApp.KeywordBuilder Sets the custom parameters of the new keyword to the specified value.
withFinalUrl AdWordsApp.KeywordBuilder Sets the final URL of the new keyword to the specified value.
withMobileFinalUrl AdWordsApp.KeywordBuilder Sets the mobile final URL of the new keyword to the specified value.
withText AdWordsApp.KeywordBuilder Sets the text of the new keyword to the specified value.
withTrackingTemplate AdWordsApp.KeywordBuilder Sets the tracking template of the new keyword to the specified value.

build()

Creates a Keyword. Returns a KeywordOperation that can be used to get the new keyword (or access any associated errors if creation failed).

Return values:

TypeDescription
AdWordsApp.KeywordOperation The associated keyword operation.

withBiddingStrategy(biddingStrategy)

Sets the bidding strategy of the new keyword to the specified standard bidding strategy.

The AdWords API bidding guide contains a list of all valid standard bidding strategies. Note that specifying portfolio strategies will result in error.

Arguments:

NameTypeDescription
biddingStrategy String The standard bidding strategy of the keyword.

Return values:

TypeDescription
AdWordsApp.KeywordBuilder The keyword builder with the specified bidding strategy.

withBiddingStrategy(biddingStrategy)

Sets the bidding strategy of the new keyword to the specified value.

Arguments:

NameTypeDescription
biddingStrategy AdWordsApp.BiddingStrategy The portfolio bidding strategy of the keyword.

Return values:

TypeDescription
AdWordsApp.KeywordBuilder The keyword builder with the specified bidding strategy.

withCpc(cpc)

Sets the max CPC bid of the new keyword to the specified value.

Arguments:

NameTypeDescription
cpc double The max CPC bid of the keyword.

Return values:

TypeDescription
AdWordsApp.KeywordBuilder The keyword builder with the specified max CPC.

withCpm(cpm)

Sets the CPM bid of the new keyword to the specified value.

See Cost-per-thousand impressions (CPM) for more information.

Arguments:

NameTypeDescription
cpm double The CPM bid of the keyword.

Return values:

TypeDescription
AdWordsApp.KeywordBuilder The keyword builder with the specified CPM.

withCustomParameters(customParameters)

Sets the custom parameters of the new keyword to the specified value.

Custom parameters enable you to create your own ValueTrack parameters that you can assign your own IDs to.

The name of a custom parameter can contain only alphanumeric characters, and custom parameter values may not contain white space. When referring to the custom parameter in final URLs and tracking template, you should surround the custom parameter in braces, and prefix an underscore to its name, e.g. {_param}.

You can have up to 3 custom parameters for an entity. The key and value must not exceed 16 and 200 bytes respectively.

Custom parameters specified at a lower level entity will override the setting specified at a higher level entity, e.g., setting custom parameters at the ad group level overrides the setting at the campaign level, and and custom parameters specified at the ad level override the setting at the ad group level.

See Using Upgraded URLs for more information.

Arguments:

NameTypeDescription
customParameters Object The custom parameters of the keyword as a map of the following form: {key1: 'value1', key2: 'value2', key3: 'value3'}.

Return values:

TypeDescription
AdWordsApp.KeywordBuilder The keyword builder with the specified custom parameters.

withFinalUrl(finalUrl)

Sets the final URL of the new keyword to the specified value.

The final URL represents the actual landing page for your keyword. The final URL must be the URL of the page that the user ends up on after clicking on your ad, once all the redirects have taken place.

See Using Upgraded URLs for more information.

Arguments:

NameTypeDescription
finalUrl String The final URL for the keyword.

Return values:

TypeDescription
AdWordsApp.KeywordBuilder The keyword builder with the specified final URL.

withMobileFinalUrl(mobileFinalUrl)

Sets the mobile final URL of the new keyword to the specified value.

The mobile final URL represents the actual landing page for your keyword on a mobile device. The final mobile URL must be the URL of the page that the user ends up on after clicking on your ad on a mobile device, once all the redirects have taken place.

See Using Upgraded URLs for more information.

Arguments:

NameTypeDescription
mobileFinalUrl String The mobile final URL for the keyword.

Return values:

TypeDescription
AdWordsApp.KeywordBuilder The keyword builder with the specified final URL.

withText(text)

Sets the text of the new keyword to the specified value. This field is required. Match type for the new keyword is specified as follows:
  • keywordBuilder.withText("shoes") - broad match.
  • keywordBuilder.withText("\"shoes\"") - phrase match.
  • keywordBuilder.withText("[leather shoes]") - exact match.

Arguments:

NameTypeDescription
text String The text of the keyword.

Return values:

TypeDescription
AdWordsApp.KeywordBuilder Keyword builder with the specified text.

withTrackingTemplate(trackingTemplate)

Sets the tracking template of the new keyword to the specified value.

You can optionally use the tracking template to specify additional tracking parameters or redirects. AdWords will use this template to assemble the actual destination URL to associate with the ad.

A tracking template specified at a lower level entity will override the setting specified at a higher level entity, e.g., a tracking template set at the ad group level overrides the setting at the campaign level, and a tracking template specified at the ad level overrides the setting at the ad group level.

See Using Upgraded URLs for more information.

Arguments:

NameTypeDescription
trackingTemplate String The tracking template for the keyword.

Return values:

TypeDescription
AdWordsApp.KeywordBuilder The keyword builder with the specified tracking template.

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