AdWordsApp.​PlacementBidding

Provides access to a placement's bidding fields.

Methods:

MemberTypeDescription
clearCpc void Clears the max CPC bid for this placement.
clearCpm void Clears the CPM bid for this placement.
clearStrategy void Clears the bidding strategy for this placement.
getCpc double Returns the max CPC bid for this placement.
getCpm double Returns the CPM bid for this placement.
getStrategy AdWordsApp.BiddingStrategy Returns the flexible bidding strategy of the placement.
getStrategySource String Returns the bidding strategy source of this placement.
getStrategyType String Returns the bidding strategy type of this placement.
setCpc void Sets the max CPC bid for this placement.
setCpm void Sets the CPM bid for this placement.
setStrategy void Sets the bidding strategy of this placement to the provided portfolio bidding strategy.
setStrategy void Sets the bidding strategy of this placement to the specified standard bidding strategy.

clearCpc()

Clears the max CPC bid for this placement. This will allow this placement to inherit its bid from the ad group level.

Please note that although this method will effectively clear the max CPC bid for this placement, the change may have no effect on actual bidding if this placement has a BiddingStrategy which does not involve max CPC bids.

Returns nothing.

clearCpm()

Clears the CPM bid for this placement. This will allow this placement to inherit its bid from the ad group level.

Please note that although this method will effectively clear the CPM bid for this placement, the change may have no effect on actual bidding if this placement has a BiddingStrategy which does not involve CPM bids.

See Cost-per-thousand impressions (CPM) for more information.

Returns nothing.

clearStrategy()

Clears the bidding strategy for this placement. This will allow this placement to inherit its bidding strategy from the ad group level.

Returns nothing.

getCpc()

Returns the max CPC bid for this placement.

Return values:

TypeDescription
double The max CPC bid for this placement.

getCpm()

Returns the CPM bid for this placement.

See Cost-per-thousand impressions (CPM) for more information.

Return values:

TypeDescription
double The CPM bid for this placement.

getStrategy()

Returns the flexible bidding strategy of the placement. If this placement has an anonymous bidding strategy, or no bidding strategy, null is returned.

Return values:

TypeDescription
AdWordsApp.BiddingStrategy The flexible bidding strategy associated with this placement.

getStrategySource()

Returns the bidding strategy source of this placement. The bidding strategy source indicates where the bidding strategy came from: 'CAMPAIGN', 'ADGROUP', or 'CRITERION'.

Return values:

TypeDescription
String The bidding strategy source of this placement.

getStrategyType()

Returns the bidding strategy type of this placement. This may either be an anonymous bidding strategy, or the type of a flexible bidding strategy.

Return values:

TypeDescription
String The strategy type of this placement.

setCpc(cpc)

Sets the max CPC bid for this placement.

Please note that although this method will effectively set the max CPC bid for this placement, the change may have no effect on actual bidding if this placement has a BiddingStrategy which does not involve max CPC bids.

Returns nothing.

Arguments:

NameTypeDescription
cpc double The max CPC bid for this placement.

setCpm(cpm)

Sets the CPM bid for this placement.

Please note that although this method will effectively set the CPM bid for this placement, the change may have no effect on actual bidding if this placement has a BiddingStrategy which does not involve CPM bids.

See Cost-per-thousand impressions (CPM) for more information.

Returns nothing.

Arguments:

NameTypeDescription
cpm double The CPM bid for this placement.

setStrategy(biddingStrategy)

Sets the bidding strategy of this placement to the provided portfolio bidding strategy.

Note that AdWordsApp does not support creating bidding strategies, so if the desired portfolio bidding strategy does not already exist in your account, you should first create the bidding strategy through the AdWords user interface, and then access that bidding strategy using BiddingStrategySelector or BiddingStrategyIterator.

Returns nothing.

Arguments:

NameTypeDescription
biddingStrategy AdWordsApp.BiddingStrategy A portfolio bidding strategy for the placement.

setStrategy(biddingStrategy)

Sets the bidding strategy of this placement to the specified standard bidding strategy.

The AdWords API bidding guide contains a list of all valid standard bidding strategies. Note that specifying portfolio strategies will result in error.

Returns nothing.

Arguments:

NameTypeDescription
biddingStrategy String A string representation of a standard bidding strategy.

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