AdWordsApp.​TopicBidding

Provides access to a topic's bidding fields.

Methods:

MemberTypeDescription
clearCpc void Clears the max CPC bid for this topic.
clearCpm void Clears the CPM bid for this topic.
getCpc double Returns the max CPC bid for this topic.
getCpm double Returns the CPM bid for this topic.
getStrategy AdWordsApp.BiddingStrategy Returns the flexible bidding strategy of the topic.
getStrategySource String Returns the bidding strategy source of this topic.
getStrategyType String Returns the bidding strategy type of this topic.
setCpc void Sets the max CPC bid for this topic.
setCpm void Sets the CPM bid for this topic.

clearCpc()

Clears the max CPC bid for this topic. This will allow this topic to inherit its bid from the ad group level.

Please note that although this method will effectively clear the max CPC bid for this topic, the change may have no effect on actual bidding if this topic has a BiddingStrategy which does not involve max CPC bids.

Returns nothing.

clearCpm()

Clears the CPM bid for this topic. This will allow this topic to inherit its bid from the ad group level.

Please note that although this method will effectively clear the CPM bid for this topic, the change may have no effect on actual bidding if this topic has a BiddingStrategy which does not involve CPM bids.

See Cost-per-thousand impressions (CPM) for more information.

Returns nothing.

getCpc()

Returns the max CPC bid for this topic.

Return values:

TypeDescription
double The max CPC bid for this topic.

getCpm()

Returns the CPM bid for this topic.

See Cost-per-thousand impressions (CPM) for more information.

Return values:

TypeDescription
double The CPM bid for this topic.

getStrategy()

Returns the flexible bidding strategy of the topic. If this topic has an anonymous bidding strategy, or no bidding strategy, null is returned.

Return values:

TypeDescription
AdWordsApp.BiddingStrategy The flexible bidding strategy associated with this topic.

getStrategySource()

Returns the bidding strategy source of this topic. The bidding strategy source indicates where the bidding strategy came from: 'CAMPAIGN', 'ADGROUP', or 'CRITERION'.

Return values:

TypeDescription
String The bidding strategy source of this topic.

getStrategyType()

Returns the bidding strategy type of this topic. This may either be an anonymous bidding strategy, or the type of a flexible bidding strategy.

Return values:

TypeDescription
String The strategy type of this topic.

setCpc(cpc)

Sets the max CPC bid for this topic.

Please note that although this method will effectively set the max CPC bid for this topic, the change may have no effect on actual bidding if this topic has a BiddingStrategy which does not involve max CPC bids.

Returns nothing.

Arguments:

NameTypeDescription
cpc double The max CPC bid for this topic.

setCpm(cpm)

Sets the CPM bid for this topic.

Please note that although this method will effectively set the CPM bid for this topic, the change may have no effect on actual bidding if this topic has a BiddingStrategy which does not involve CPM bids.

See Cost-per-thousand impressions (CPM) for more information.

Returns nothing.

Arguments:

NameTypeDescription
cpm double The CPM bid for this topic.

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