What's New in AdWords Scripts

May 3, 2016

• Support for AdWords API v201603 reports has been added.

February 17, 2016

• Released the following new script solutions, some of which are available in manager account versions:

  • BigQuery Exporter
  • Keyword Performance
  • Mobile PageSpeed
  • TV Schedule Bid Coordination
  • Account Auditor
  • Negative Keyword Conflicts
  • Large Manager Hierarchy Template

• Added support for AdWords API v201601 reports.

October 21, 2015

• Support for AdWords API v201509 reports has been added.

September 10, 2015

• Support for shared sets has been added. This will allow scripts to build and manage lists of negative keywords and placements that can be shared across campaigns. Solutions | Code snippets (keyword, placement)

July 8, 2015

• Policies on permissible uses of AdWords scripts have been posted.

June 4, 2015

• You can now pass account-specific information to parallel functions through an optional input parameter, via MccApp.executeInParallel(). Guide

• You can now clear mobile bid modifiers at the ad group level. Docs

• We have added support for Upgraded URLs in app extensions. The setLinkUrl() method in MobileApp, AccountMobileApp, CampaignMobileApp, AdGroupMobileApp, and withLinkUrl() in MobileAppBuilder have been marked as deprecated and will start throwing user errors on July 1, 2015. If you use any of these methods in your script, make sure you update them to use the setFinalUrl() / withFinalUrl() methods instead.

• We have deprecated the call-only field in phone extensions. The following methods have been marked as deprecated and will start throwing user errors on June 14, 2015:

  • isCallOnly() and setCallOnly() in AdGroupPhoneNumber, CampaignPhoneNumber, and PhoneNumber
  • withCallOnly() in PhoneNumberBuilder

  If your ad extensions use the call-only feature, migrate your campaigns to call-only campaigns by following the instructions here.

May 1, 2015

• You can now access the Google Content API for Shopping through Apps Script. Guide | Code snippets

• You now have access to these account-level ad extensions: callout, mobile app, and review. Guide

April 2, 2015

• Shopping channel and channel exclusivity are now supported in AdWords scripts. Docs

• You can now set or clear bid strategies at the keyword level. Docs

March 10, 2015

• Upgraded URLs are now supported in AdWords scripts. Migration guide

January 23, 2015

• Display criteria (keywords, placements, topics, audiences) are now accessible in AdWords scripts. Docs | Code snippets

• Bidding in campaigns, ad groups, and criteria can now be managed in AdWords scripts. Guide | Code snippets

January 12, 2015

• Bulk upload is now supported in AdWords scripts. You can construct scripts to create, edit, and delete entities (campaigns, ad groups, keywords, ads) as well as upload offline conversions using bulk upload. Guide | Code snippets

December 11, 2014

• Introduce builders for ads and keywords, and standardize existing ad group and ad extension builders. Guide

December 2, 2014

• Integration with Advanced APIs. Guide | Code snippets

November 17, 2014

• Starting December 3, 2014, filtering behavior for the MccApp.accounts() method is changing. See our announcement for more details.

November 4, 2014

• Added support for ad customizers--the latest method for dynamically altering ad content. Guide | Solution | Code snippets

• Scripts now support AdWords API v201409 reports. This version introduces PLACEHOLDER_REPORT, a new report type that allows for retrieval of extension stats.

• You can now retrieve product ads using the ads() method of ShoppingAdGroup. You can create new product ads using newAdBuilder().