Anda memerlukan akses ke project Google Cloud dengan BigQuery API yang diaktifkan.
Selesaikan bagian Sebelum Anda memulai di Panduan memulai BigQuery untuk
membuat project Google Cloud baru atau mengaktifkan BigQuery API di
project yang ada.
Anda dapat menggunakan mode Sandbox BigQuery secara gratis dengan batasan tertentu.
Paket penggunaan gratis seharusnya sudah memadai untuk mempelajari set data ini dan menjalankan
contoh kueri. Anda juga memiliki opsi untuk Mengaktifkan Penagihan agar bisa menggunakan fitur-fitur yang tidak ada di Paket penggunaan
gratis.
Batasan
Set data ini berisi data yang di-obfuscate yang mengemulasikan set data di dunia nyata
akan terlihat dari penerapan Google Analytics yang sebenarnya. Beberapa kolom tertentu
akan berisi nilai placeholder yang mencakup <Other>, NULL, dan ''. Obfuscation
akan menyebabkan konsistensi internal set data menjadi agak terbatas.
Set data tidak dapat dibandingkan dengan Akun Demo Google Analytics untuk Google Merchandise Store karena datanya berbeda.
Menggunakan set data
Cloud Console menyediakan antarmuka ke tabel kueri. Anda dapat menggunakan
UI BigQuery untuk mengakses set data ga4_obfuscated_sample_ecommerce.
Jika tab Editor tidak terlihat, klik add_boxCompose new query.
Salin dan tempelkan kueri berikut ke dalam kolom Editor. Kueri ini akan
menampilkan jumlah peristiwa unik, pengguna, dan hari dalam set data.
SELECT
COUNT(*) AS event_count,
COUNT(DISTINCT user_pseudo_id) AS user_count,
COUNT(DISTINCT event_date) AS day_count
FROM `bigquery-public-data.ga4_obfuscated_sample_ecommerce.events_*`
Kueri yang valid akan memiliki tanda centang dan menampilkan jumlah data
yang akan diproses oleh kueri tersebut. Metrik ini membantu Anda menentukan biaya untuk
menjalankan kueri.
Klik Run. Halaman hasil kueri akan muncul di bawah jendela kueri.
[null,null,["Terakhir diperbarui pada 2024-09-12 UTC."],[[["\u003cp\u003eThe \u003ccode\u003ega4_obfuscated_sample_ecommerce\u003c/code\u003e dataset provides obfuscated Google Analytics event export data for the Google Merchandise Store from November 1, 2020 to January 31, 2021.\u003c/p\u003e\n"],["\u003cp\u003eThis public dataset can be accessed and queried using BigQuery, allowing users to explore and analyze ecommerce website behavior.\u003c/p\u003e\n"],["\u003cp\u003eThe dataset uses placeholder values for certain fields due to obfuscation, and its internal consistency may be limited.\u003c/p\u003e\n"],["\u003cp\u003eUsers can explore the dataset through the BigQuery UI, sample queries, and advanced analytical tools like Connected Sheets and Looker Studio.\u003c/p\u003e\n"],["\u003cp\u003eBefore using the dataset, ensure you have a Google Cloud project with BigQuery API enabled and review the limitations of the dataset.\u003c/p\u003e\n"]]],["The core content describes the `ga4_obfuscated_sample_ecommerce` dataset, a sample of Google Merchandise Store's obfuscated ecommerce data from November 2020 to January 2021. Access requires a Google Cloud project with BigQuery API enabled. Users can query the dataset using the BigQuery UI by composing and running queries in the editor. A sample query to count unique events, users, and days is provided. Users can then explore further by using advanced queries, schema, and other tools.\n"],null,["# BigQuery sample dataset for Google Analytics ecommerce web implementation\n\n[Google Merchandise Store](https://shop.googlemerchandisestore.com) is an online store that sells Google-branded\nmerchandise. The site uses Google Analytics's standard web [ecommerce\nimplementation](/tag-manager/ecommerce-ga4) along with [enhanced measurement](https://support.google.com/analytics/answer/9216061). The\n[`ga4_obfuscated_sample_ecommerce` dataset](https://console.cloud.google.com/bigquery?p=bigquery-public-data&d=ga4_obfuscated_sample_ecommerce&t=events_20210131&page=table) available through the BigQuery\nPublic Datasets program contains a sample of obfuscated BigQuery event export\ndata for three months from 2020-11-01 to 2021-01-31.\n\nPre-requisite\n-------------\n\n- You need access to a Google Cloud project with BigQuery API enabled.\n Complete the *Before you begin* section in the [BigQuery Quickstart guide](https://cloud.google.com/bigquery/docs/quickstarts/quickstart-web-ui#before-you-begin) to\n create a new Google Cloud project or to enable the BigQuery API in an\n existing one.\n\n- You can use the [BigQuery Sandbox mode](https://cloud.google.com/bigquery/docs/sandbox) for free with certain limitations.\n The [Free usage tier](https://cloud.google.com/bigquery/pricing#free-tier) should be sufficient to explore this dataset and run the\n sample queries. You can optionally [Enable Billing](https://cloud.google.com/billing/docs/how-to/modify-project) to go beyond the Free\n usage tier.\n\nLimitations\n-----------\n\nThis dataset contains obfuscated data that emulates what a real world dataset\nwould look like from an actual Google Analytics implementation. Certain fields\nwill contain placeholder values including `\u003cOther\u003e`, `NULL`, and `''`. Due to\nobfuscation, internal consistency of the dataset might be somewhat limited.\n\nThe dataset can not be compared to the [Google Analytics Demo Account](https://support.google.com/analytics/answer/6367342) for\nGoogle Merchandise store as the data is different.\n\nUsing the dataset\n-----------------\n\n1. The Cloud Console provides an interface to query tables. You can use the\n [BigQuery UI](https://console.cloud.google.com/bigquery?p=bigquery-public-data&d=ga4_obfuscated_sample_ecommerce&t=events_20210131&page=table) to access the `ga4_obfuscated_sample_ecommerce` dataset.\n\n2. If the **Editor** tab isn't visible, then click add_box **Compose new query**.\n\n3. Copy and paste the following query into the Editor field. This query will\n show to number of unique events, users, and days in the dataset.\n\n SELECT\n COUNT(*) AS event_count,\n COUNT(DISTINCT user_pseudo_id) AS user_count,\n COUNT(DISTINCT event_date) AS day_count\n FROM `bigquery-public-data.ga4_obfuscated_sample_ecommerce.events_*`\n\n4. For valid queries, a check mark will appear along with the amount of data\n that the query will process. This metric helps you determine the cost of\n running the query. \n\n \u003cbr /\u003e\n\n5. Click **Run** . The query results page will appear below the query window. \n\n \u003cbr /\u003e\n\n6. Try running some [sample queries](/analytics/bigquery/basic-queries).\n\nNext Steps\n----------\n\n- Learn more about the schema for [Google Analytics BigQuery event export\n schema](/analytics/bigquery/event-schema).\n\n- Run some of the [advanced queries](/analytics/bigquery/advanced-queries) on the dataset.\n\n- If you are not familiar with BigQuery, explore [BigQuery How-to Guides](https://cloud.google.com/bigquery/docs/how-to).\n\n- Use [Connected Sheets](https://cloud.google.com/bigquery/docs/connected-sheets) to analyze the dataset from Google Sheets\n spreadsheet.\n\n- [Visualize](https://cloud.google.com/bigquery/docs/visualize-looker-studio) the dataset using [Looker Studio](https://lookerstudio.google.com/)."]]
