This page lists recommended events, sorted by business vertical, that you can
set up to measure additional user behaviors and get more detailed reports in
Google Analytics. For instructions on how to implement these events, see
[Set up events](https://developers.google.com/analytics/devguides/collection/ga4/events).

Select a business vertical to view recommended events:

<button value="all" default="">All properties</button> <button value="retail">Retail and ecommerce</button> <button value="travel">Travel</button> <button value="games">Games</button>

## For all properties

These events are recommended for all types of websites or apps, regardless of
your business vertical.

| Event name | Description and use case | Parameters |
|---|---|---|
| `earn_virtual_currency` | User earns virtual currency in a game or app. | `virtual_currency_name` (Optional) `value` (Optional) |
| `join_group` | User joins a group (like a guild, team, or community). | `group_id` (Optional) |
| `login` | User logs into their account. | `method` (Optional) |
| `search` | User performs a query search on your site/app. | `search_term` (Optional) |
| `share` | User shares content (articles, products, etc.). | `content_type` (Optional) `item_id` (Optional) |
| `sign_up` | A user signs up for a new account. | `method` (Optional) |
| `tutorial_begin` | A user starts a tutorial. | None |
| `tutorial_complete` | A user completes a tutorial. | None |