Mengirim peristiwa Measurement Protocol ke Google Analytics

Panduan ini menjelaskan cara mengirim Aliran data web dan aplikasi Measurement Protocol Google Analytics peristiwa ke server Google Analytics Anda, agar Anda dapat melihat peristiwa Measurement Protocol di laporan Google Analytics Anda.

Pilih platform yang ingin Anda lihat dalam panduan ini:

Memformat permintaan

Measurement Protocol Google Analytics hanya mendukung permintaan POST HTTP.

Untuk mengirim peristiwa, gunakan format berikut:

POST /mp/collect HTTP/1.1
HOST: www.google-analytics.com
Content-Type: application/json
<payload_data>

Anda harus menyediakan hal berikut dalam URL permintaan:

  • api_secret: RAHASIA API yang dibuat di UI Google Analytics.

    Untuk membuat rahasia baru, buka Admin > Aliran Data > pilih aliran data Anda > Measurement Protocol > Buat.

  • measurement_id: ID pengukuran yang terkait dengan aliran data, yang ditemukan di UI Google Analytics pada bagian Admin > Aliran Data > pilih aliran data Anda > ID Pengukuran.

    measurement_id bukan merupakan ID Aliran Data.

Lihat parameter kueri untuk mendapatkan referensi lengkap.

Anda harus menyediakan hal berikut dalam isi permintaan:

  • client_id: ID unik untuk klien. ID ini berbeda dengan app_instance_id Firebase. Gunakan gtag.js('get').
  • user_id: Opsional. ID unik untuk pengguna. Hanya boleh berisi UTF-8 karakter. Lihat artikel User-ID untuk analisis lintas platform guna mendapatkan informasi lebih lanjut tentang ID ini.

  • consent: Opsional. Pelajari cara menetapkan izin setelan.

  • timestamp_micros: Opsional. Waktu Unix epoch, dalam mikrodetik, untuk peristiwa, dan properti pengguna dalam permintaan. Jika tidak ditentukan, akan ditetapkan secara default ke waktu permintaan.

  • events: Array item peristiwa. Anda dapat menyertakan beberapa acara dalam satu permintaan.

    Agar aktivitas pengguna ditampilkan dalam laporan seperti laporan Real-Time, engagement_time_msec dan session_id harus dimasukkan sebagai bagian dari params untuk event. Parameter engagement_time_msec harus mencerminkan waktu engagement peristiwa dalam milidetik.

    Berikut contohnya:

```json { "client_id": "123456.7654321", "events": [ { "name": "campaign_details", "params": { "campaign_id": "google_1234", "campaign": "Summer_fun", "source": "google", "medium": "cpc", "term": "summer+travel", "content": "logolink", "session_id": "123", "engagement_time_msec": "100" } } ] } ``` While `session_start` is a [reserved event name](/analytics/devguides/collection/protocol/ga4/reference#reserved_names), creating a new `session_id` creates a new session without the need to send `session_start`. Understand how [sessions are counted](//support.google.com/analytics/answer/9191807). ## Try it Here's an example you can use to send a [`tutorial_begin`] event to your Google Analytics server: ```javascript const measurement_id = `G-XXXXXXXXXX`; const api_secret = `<secret_value>`; fetch(`https://www.google-analytics.com/mp/collect?measurement_id=${measurement_id}&api_secret=${api_secret}`, { method: "POST", body: JSON.stringify({ client_id: 'XXXXXXXXXX.YYYYYYYYYY', events: [{ name: 'tutorial_begin', params: {}, }] }) }); ``` ## Override timestamp The Measurement Protocol uses the *first* timestamp it finds in the following list for each event in the request: 1. The `timestamp_micros` of the event. 1. The `timestamp_micros` of the request. 1. The time that the Measurement Protocol receives the request. The following example sends a request-level timestamp that applies to all of the events in the request. As a result, the Measurement Protocol assigns both the `tutorial_begin` and `join_group` events a timestamp of `requestUnixEpochTimeInMicros`. ```javascript { "timestamp_micros": requestUnixEpochTimeInMicros, "events": [ { "name": "tutorial_begin" }, { "name": "join_group", "params": { "group_id": "G_12345", } } ] } ``` The following example sends both a request-level timestamp and an event-level timestamp. As a result, the Measurement Protocol assigns the `tutorial_begin` event a timestamp of `tutorialBeginUnixEpochTimeInMicros`, and the `join_group` event a timestamp of `requestUnixEpochTimeInMicros`. ```javascript { "timestamp_micros": requestUnixEpochTimeInMicros, "events": [ { "name": "tutorial_begin", "timestamp_micros": tutorialBeginUnixEpochTimeInMicros }, { "name": "join_group", "params": { "group_id": "G_12345", } } ] } ``` ## Limitations The following limitations apply to sending Measurement Protocol events to Google Analytics: Note: For information on the limitations of 360 features, see [Google Analytics 360](//support.google.com/analytics/answer/11202874). * Requests can have a maximum of 25 events. * Events can have a maximum of 25 parameters. * Events can have a maximum of 25 user properties. * User property names must be 24 characters or fewer. * User property values must be 36 characters or fewer. * Event names must be 40 characters or fewer, can only contain alpha-numeric characters and underscores, and must start with an alphabetic character. * Parameter names including item parameters must be 40 characters or fewer, can only contain alpha-numeric characters and underscores, and must start with an alphabetic character. * Parameter values including item parameter values must be 100 characters or fewer for a standard Google Analytics property, and 500 characters or fewer for a Google Analytics 360 property. * Item parameters can have a maximum of 10 custom parameters. * The post body must be smaller than 130kB. * App Measurement Protocol events sent to Google Analytics 4 don't populate Search audiences in Google Ads for app users. For additional requirements of each use case, see [common use cases].