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Measurement migration
Find migration guides and information on general Google Analytics 4 measurement concepts such as tag setup, events, etc.
Migrate to Google Analytics 4
Add Google Analytics 4
Add Google Analytics 4 to an existing Universal Analytics implementation.
Virtual pageviews
Migrate virtual pageviews to Google Analytics 4.
Events
Migrate Universal Analytics events to Google Analytics 4.
Cross-domain measurement
Migrate cross-domain measurement to Google Analytics 4.
IP anonymization
IP anonymization for Google Analytics 4 properties.