Learn about Google Analytics

Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into four main components: collection, configuration, processing, and reporting.

Collection
Collects user-interaction data.
Configuration
Allows you to manage how the data is processed.
Processing
Processes the user-interaction data with the configuration data.
Reporting
Provides access to all the processed data.

Education and training

The Google Analytics help center has articles on features and aspects of Google Analytics.
Analytics Academy is a free online learning platform that offers comprehensive training in Google Analytics and data analysis. You can also use Analytics Academy to prepare for the Google Analytics Individual Qualification (IQ) exam. Passing the Analytics IQ exam gives you an industry recognized qualification.
Videos on the official Google Analytics YouTube Channel cover beginner to advanced topics.

Demos, tools & samples

Google Analytics Demos & Tools provides live demos to help you learn about Google Analytics features and tools to showcase how Google Analytics can be extended with custom solutions.
Browse Google Analytics related tools, sample apps, and other utilities.

Support, community & updates

Learn about the latest updates to the Google Analytics APIs in our changelogs and other communication channels.
If you can't find the information you need in the documentation or you have a specific problem that needs solving, the Getting Help page will help you find the best place to get your questions answered.

Partner resources

Technology Partners are developers that make data more accessible, analysis more insightful, and processes easier by building apps and solutions on the Google Analytics platform.
Tell us how you’re using the Google Analytics platform to solve an issue or improve your business, and we’ll share your story with others.

More resources

Set up and customize tracking for websites, web and mobile apps, and internet connected devices.
Build on top of Google Analytics with our simple and powerful APIs.