维度和指标参考

本文档列出了 Multi-Channel Funnels Reporting API 提供的所有维度和指标，并进行了相应的说明。

所有维度和指标都可以组合在一起。

维度

指标

转化路径

mcf:basicChannelGroupingPath

mcf:sourcePath

mcf:mediumPath

mcf:sourceMediumPath

mcf:campaignPath

mcf:keywordPath

mcf:adwordsAdContentPath

mcf:adwordsAdGroupIDPath

mcf:adwordsAdGroupPath

mcf:adwordsCampaignIDPath

mcf:adwordsCampaignPath

mcf:adwordsCreativeIDPath

mcf:adwordsCriteriaIDPath

mcf:adwordsCustomerIDPath

mcf:adwordsDestinationUrlPath

mcf:adwordsDisplayUrlPath

mcf:adwordsKeywordPath

mcf:adwordsMatchedSearchQueryPath

mcf:adwordsPlacementDomainPath

mcf:adwordsPlacementUrlPath

mcf:conversionDate

mcf:conversionGoalNumber

mcf:conversionType

mcf:dcmAd

mcf:dcmAdPath

mcf:dcmAdType

mcf:dcmAdvertiser

mcf:dcmAdvertiserPath

mcf:dcmCampaign

mcf:dcmCampaignPath

mcf:dcmCreative

mcf:dcmCreativePath

mcf:dcmCreativeVersion

mcf:dcmCreativeVersionPath

mcf:dcmNetwork

mcf:dcmPlacement

mcf:dcmPlacementPath

mcf:dcmSite

mcf:dcmSitePath

mcf:pathLengthInInteractionsHistogram

mcf:timeLagInDaysHistogram

mcf:firstImpressionConversions

mcf:firstImpressionValue

mcf:impressionAssistedConversions

mcf:impressionAssistedValue

mcf:totalConversions

mcf:totalConversionValue

互动

mcf:basicChannelGrouping

mcf:source

mcf:medium

mcf:sourceMedium

mcf:campaignName

mcf:keyword

mcf:transactionId

mcf:adwordsAdContent

mcf:adwordsAdGroup

mcf:adwordsAdGroupID

mcf:adwordsAdNetworkType

mcf:adwordsCampaign

mcf:adwordsCampaignID

mcf:adwordsCreativeID

mcf:adwordsCriteriaID

mcf:adwordsCustomerID

mcf:adwordsDestinationUrl

mcf:adwordsDisplayUrl

mcf:adwordsKeyword

mcf:adwordsMatchedSearchQuery

mcf:adwordsMatchType

mcf:adwordsPlacementDomain

mcf:adwordsPlacementType

mcf:adwordsPlacementUrl

mcf:adwordsTargetingType

mcf:assistedConversions

mcf:assistedValue

mcf:firstInteractionConversions

mcf:firstInteractionValue

mcf:lastInteractionConversions

mcf:lastInteractionValue

时间

mcf:nthDay