結構化資料會讓 Google 瞭解您建立的內容類型，以便我們透過互動方式向使用者呈現。除了在 Google 搜尋以複合式搜尋結果的形式呈現內容，系統也可以讀取您的標記，進而自動建構可在 Google 助理上呈現內容的動作，並在 Google 助理目錄中建立項目。當使用者要求 Google 助理提供其中一種可用的內容類型時，我們可能會顯示您的動作。
[null,null,["上次更新時間：2025-07-26 (世界標準時間)。"],[[["\u003cp\u003eGoogle uses structured data to present web content interactively in rich results and on the Google Assistant.\u003c/p\u003e\n"],["\u003cp\u003eYou can automatically create a Google Action for your content by adding structured data like FAQs, Media, News, and Podcasts.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Assistant users can discover and interact with your content through search and direct requests.\u003c/p\u003e\n"],["\u003cp\u003eRefer to the provided documentation for specific guidelines on implementing structured data for each content type to enable Google Assistant integration.\u003c/p\u003e\n"]]],["Structured data allows Google to display your content interactively. Google uses this markup to automatically generate Actions for the Google Assistant, creating entries in the Assistant directory. Supported content types include FAQs, Media, News, and Podcasts. Each content type, when marked up, can be surfaced on the Google Assistant, either via auto-generated Actions or through specific platforms. Users can discover and interact with this content across Google Search and Assistant.\n"],null,["# Build Actions from web content\n\nStructured data tells Google about the type of content you're creating, so we\ncan present it to users in an interactive way. In addition to presenting your\ncontent as a rich result on Google Search, we can read your markup to\nautomatically build an Action that presents your content on the Google Assistant\nand creates an entry in the [Assistant directory](//assistant.google.com/explore).\nWhen users ask the Assistant for one of the available content types, we may\nshow your Action.\n\nIf you're just getting started, learn more about how\n[structured data](https://developers.google.com/search/docs/guides/intro-structured-data) works. \n**Figure 1.** Example Actions auto-generated from web content.\n\nPublish your content\n--------------------\n\nGoogle can generate a variety of Actions based on web content that you provide.\nRefer to the following list of supported content types to learn about creating\nActions for each type:\n\n|--------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **FAQs** | Users who ask the Google Assistant for information on a topic can receive your FAQ content to give them the best answers. Create markup for your FAQ content and we can auto-generate an Action with your information. For information on FAQ Actions built with markup, see the [FAQ Action](/search/docs/data-types/faqpage) documentation. | **Note:**Users can only invoke FAQ Actions built with markup on devices with screens. |\n| **Media** | Users can discover your content on Google Search and Assistant, and initiate playback of the content directly on your app or platform. For information on setting up your media content, see the [Media Actions](/actions/media) documentation. |\n| **News** | Users can consume your content through the Google Assistant as part of Google News, including the top stories carousel. When you add structured data to your AMP pages, we can surface your news content on the Google Assistant. For information on setting up your news article content, see the [article structured data](/search/docs/data-types/article) documentation. |\n| **Podcasts** | Users can find your podcast in the Assistant directory and play episodes on their devices using the Google Assistant. Create an RSS feed for your podcast and we can auto-generate an Action for it. For more information on setting up your podcast feed, see the [Podcasts](/search/docs/guides/podcast-overview) documentation. |"]]
