When a creative is reviewed, its [`creativeServingDecision`](https://developers.google.com/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders.creatives#Creative.FIELDS.creative_serving_decision) is populated with detected attributes and policy compliance fields that determine the kind of inventory the creative is eligible for. ## Compare detected fields to publisher restrictions at bidding time Fields in [CreativeServingDecison](https://developers.google.com/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders.creatives#creativeservingdecision) prefixed with `detected`--such as `detectedLanguages`--describe information about your creatives that Google has detected during the creative review process. These fields can impact your creative's policy compliance, and are relevant in Real-time Bidding, where you can use them to determine which creatives are going to be filtered from the auction due to [publisher restrictions](https://developers.google.com/authorized-buyers/rtb/response-guide#publisher-restrictions). ### Select and use your preferred ad category taxonomy The ad category taxonomy configured for your Authorized Buyers account will determine how [`detectedCategories`](https://developers.google.com/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders.creatives#Creative.CreativeServingDecision.FIELDS.detected_categories) and the OpenRTB protocol's `BidRequest.bcat` field are populated. By default, all Authorized Buyers accounts are configured to use [IAB Content Taxonomy 1.0](https://github.com/InteractiveAdvertisingBureau/Taxonomies/blob/main/Content%20Taxonomies/Content%20Taxonomy%201.0.tsv), which is suitable if your bidding integration prioritizes interoperability with other exchanges, or minimizes Google-specific logic. However, IAB Content Taxonomy 1.0 doesn't perfectly align with Google, which can impact the performance of your bidding integration. Here are some examples: - Categories blocked by publishers may not exist in IAB Content Taxonomy 1.0, which can result in increased bid filtering because creatives and bid requests aren't able to represent those categories. - Categories aren't represented as granularly in IAB Content Taxonomy 1.0, which may cause bid requests to have broader publisher blocks than necessary. This can reduce your opportunities to bid with some creatives. If your bidding integration prioritizes minimization of bid filtering caused by bids containing blocked categories, Google recommends that you use Google Ad Category Taxonomy, which is the combination of [product](https://storage.googleapis.com/adx-rtb-dictionaries/ad-product-categories.txt), [restricted](https://storage.googleapis.com/adx-rtb-dictionaries/ad-restricted-categories.txt), and [sensitive](https://storage.googleapis.com/adx-rtb-dictionaries/ad-sensitive-categories.txt) categories. You can enable this for your account by contacting your account manager. > [!TIP] > **Tip:** You can use the [`detectedCategoriesTaxonomy`](https://developers.google.com/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders.creatives#Creative.CreativeServingDecision.FIELDS.detected_categories_taxonomy) field to see which ad category taxonomy is enabled. > [!NOTE] > **Note:** If your account is configured to use Google Ad Category Taxonomy, `detectedCategories` will be populated with product and sensitive categories. In a future update, this will also include restricted categories. ## Policy compliance During review the `creativeServingDecision` is populated with the following: - [`dealsPolicyCompliance`](https://developers.google.com/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders.creatives#Creative.CreativeServingDecision.FIELDS.deals_policy_compliance) - [`networkPolicyCompliance`](https://developers.google.com/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders.creatives#Creative.CreativeServingDecision.FIELDS.network_policy_compliance) - [`platformPolicyCompliance`](https://developers.google.com/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders.creatives#Creative.CreativeServingDecision.FIELDS.platform_policy_compliance) - [`chinaPolicyCompliance`](https://developers.google.com/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders.creatives#Creative.CreativeServingDecision.FIELDS.china_policy_compliance) - [`russiaPolicyCompliance`](https://developers.google.com/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders.creatives#Creative.CreativeServingDecision.FIELDS.russia_policy_compliance) Bids that don't comply with relevant policies are filtered from the Real-Time Bidding auction. The [policy compliance](https://developers.google.com/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders.creatives#policycompliance), `status` field tells you if a creative is approved for a specific use. You can use the following information to troubleshoot disapprovals: - The `topics` field provides details of a disapproval - [PolicyTopicEntry](https://developers.google.com/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders.creatives#policytopicentry) had the following fields: - `policyTopic` describes the disapproval reason - `helpCenterUrl` links to a help center article on the violated policy - `evidences` explains how the creative violates the policy - `missingCertificate` indicates whether a certificate is needed to unblock serving for some regions. > [!IMPORTANT] > **Important:** Inventory for the Authorized Buyers open auction, private auctions, and auction packages require that creatives included in bid responses meet the [network policy](https://support.google.com/authorizedbuyers/answer/1325008). Open Bidding inventory requires that creatives comply with the [platform policy](https://support.google.com/platformspolicy/answer/3013851), which is a subset of network policy. Creatives can be approved for multiple policies. ## Examples ### Approved A creative with the following `creativeServingDecision` would not be filtered from the open auction, deals, open bidding, or from being placed in China or Russia. ``` { "chinaPolicyCompliance": { "status": "APPROVED" }, "dealsPolicyCompliance": { "status": "APPROVED" }, "detectedAttributes": [ "CREATIVE_TYPE_HTML" ], "detectedLanguages": [ "en" ], "detectedProductCategories": [ 10016, 10019, 10141, 10168, 10754, 10885, 12206 ], "lastStatusUpdate": "2020-07-30T04:47:31.616018Z", "networkPolicyCompliance": { "status": "APPROVED" }, "platformPolicyCompliance": { "status": "APPROVED" }, "russiaPolicyCompliance": { "status": "APPROVED" } } ``` > [!NOTE] > **Note:** Detected attributes like `detectedAttributes`, `detectedLanguages`, and `detectedProductCategories` can still impact which bid requests a bidder can respond to with the creative. ### Disapproved In addition to detected attributes, the following `creativeServingDecision` indicates that the creative isn't approved to serve in deals or the open auction. The `dealsPolicyCompliance` and `networkPolicyCompliance` are set to `DISAPPROVED`. ``` { "detectedAdvertisers": [ { "advertiserId": "22114433", "advertiserName": "Test Advertiser" } ], "detectedAttributes": [ "RICH_MEDIA_CAPABILITY_TYPE_SSL" ], "lastStatusUpdate": "2020-10-16T23:20:26.140810Z", "dealsPolicyCompliance": { "status": "APPROVED" }, "networkPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_PHARMACY_CERTIFICATION_REQUIRED", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6100448" }, { "policyTopic": "DESTINATION_NOT_CRAWLABLE", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6272857", "evidences": [ { "destinationNotWorking": { "httpError": 403, "expandedUrl": "https://www.milkywaypharma.com/content/en_earth_us/find-plan?query=QUxJRU5fRVhQT1NVUkVfUVVBUkFOVElORQ", "lastCheckTime": "2020-10-17T22:32:05Z" } } ] } ] }, "platformPolicyCompliance": { "status": "APPROVED" }, "chinaPolicyCompliance": { "status": "DISAPPROVED" }, "russiaPolicyCompliance": { "status": "DISAPPROVED" } } ``` If applicable, additional context is provided under `topics`. In this case, the `policyTopic` suggests that the creative was disapproved for the open auction for the following reasons: - The creative's destination URL wan't crawlable - It was detected to promote online pharmaceutical products The `helpCenterUrl` links provide more details on the policies that were violated. The `evidence` includes the creative's destination URL that couldn't be crawled during the review. The creative is also disapproved for use in China and Russia. Note that at this time, policy topics and evidence aren't populated for either.