# Entity Write File Format

> [!CAUTION]
> The Entity Write File Format has been deprecated. Users must use the DV360 API to programatically [`create`](https://developers.google.com/display-video/api/reference/rest/current/advertisers.lineItems/create) and [`update`](https://developers.google.com/display-video/api/reference/rest/current/advertisers.lineItems/patch) line items.

YouTube data will not be included in this report.

| Column | Type | Writable | Description |
|---|---|---|---|
| `Line Item ID` | integer | No | Numeric ID value of the line item. |
| `Partner Name` | string | No | The name of the partner. Read-only, this value is ignored on upload. |
| `Partner ID` | integer | No | Numeric ID value of the partner. |
| `Advertiser Name` | string | No | The name of the advertiser. Read-only, this value is ignored on upload. |
| `IO Name` | string | No | The name of the insertion order. Read-only, this value is ignored on upload. |
| `Line Item Name` | string | Yes | The name of the line item. Maximum length is 240 UTF-8 bytes. |
| `Line Item Timestamp` | integer | No | Contains the timestamp for the line items. This is used by the system to verify that the line item has not changed between downloading and uploading. |
| `Line Item Status` | string | Yes | `Active Paused Deleted` |
| `IO Start Date` | string | No | A timestamp for the flight start date of the insertion order in the format `MM/DD/YYYY HH:mm`. |
| `IO End Date` | string | No | A timestamp for the flight end date of the insertion order in the format `MM/DD/YYYY HH:mm`. |
| `IO Budget Type` | string | No | `Amount Impressions` |
| `IO Budget Amount` | float | No | A positive budget amount for the budget type. This could be a simple integer impression value, or a float for a currency amount. Currencies will be shown in the advertiser's currency in standard units (not in 1/1,000,000s of a currency unit). |
| `IO Pacing` | string | No | `Daily Monthly Flight` |
| `IO Pacing Rate` | string | No | `Even ASAP` |
| `IO Pacing Amount` | string | No | Value corresponding to budget type. |
| `Line Item Start Date` | string | Yes | A timestamp for the flight start date of the line item in the format `MM/DD/YYYY HH:mm`. |
| `Line Item End Date` | string | Yes | A timestamp for the flight end date of the line item in the format `MM/DD/YYYY HH:mm`. |
| `Line Item Budget Type` | string | Yes | `Unlimited Amount Impressions` |
| `Line Item Budget Amount` | float | Yes | A positive budget amount for the budget type. This could be a simple integer impression value, or a float for a currency amount. Currencies will be shown in the advertiser's currency in standard units (not in 1/1,000,000s of a currency unit). |
| `Line Item Pacing` | string | Yes | `Daily Monthly Flight` |
| `Line Item Pacing Rate` | string | Yes | `ASAP Even Ahead Aggressive` |
| `Line Item Pacing Amount` | float | Yes |   |
| `Line Item Frequency Enabled` | string | Yes | `True False` |
| `Line Item Frequency Exposures` | integer | Yes | A positive integer amount for the number of impressions in a given `LineItem Frequency Amount`, that is, the x in "Show x impressions over y period". |
| `Line Item Frequency Period` | string | Yes | `Minutes Hours Days Months` |
| `Line Item Frequency Amount` | integer | Yes | A positive integer amount for length of time of the `LineItem Frequency Period` type, that is, the y in "Show x impressions over y period". |
| `Bid Price` | float | Yes | A positive float amount for the bid price in the advertiser's currency in standard units (not in 1/1,000,000s of a currency unit). |
| `Partner Revenue Model` | String | True | `TMCM` - Total Media Cost Markup `MCM` - Media Cost Markup `CPM` - Cost Per Thousand Impressions |
| `Partner Revenue Amount` | float | True | A positive float value corresponding to the `Partner Revenue Model`. |
| `Current Audience Targeting IDs` | string | No | The user list IDs targeted by this line item. Read-only, this value is ignored on upload. |
| `Current Audience Targeting Names` | string | No | The names of the user lists targeted by this line item. Read-only, this value is ignored on upload. |