適用對象:Arcadia
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
Arcadia Publishing 行銷經理 Monica Pelletier
「我們的書籍可以讓人們與他們的家鄉連結,並希望讓他們能夠一窺家人、朋友及地標的瀏覽,進而提高每本書的銷售量。」
指定客戶背景
Arcadia Publishing 的使命是創造歷史意義、慶祝及維護美國人民及地點的文化遺產,並提供現今商業世界獨有的個人化客戶服務。
Google 圖書搜尋與 Arcadia 出版
Arcadia Publishing 與「Google 圖書搜尋」在網站剛推出時,與「Google 圖書搜尋」合作,並對透過該關係產生的流量與銷售量感到非常滿意。現在,整合 API 之後,AArcadia 網站的訪客都能一窺其城鎮的歷史 - 一探家族、朋友與地標,這將是 Arcadia 熱衷的助力。
自從推出這項整合功能後,客戶在購買前,就知道書籍中是否提及自己的姓氏。此外,網址也能用來尋找其他不知道家庭資訊的書籍。
結果證明,Arcadia 的客戶不僅受益,,員工也很快就發現意料之外的價值。Arcadia 員工現在不必離開網站,也能查看書中內容,不用再前往紙本封存檔案參照圖片或說明文字。根據 Arcadia 的 Monica Pelletier 表示:「能節省大量時間!」
與「Google 圖書搜尋」整合
[null,null,[],[[["\u003cp\u003eArcadia Publishing makes local history books accessible online, hoping to increase sales by allowing customers to connect with their hometowns.\u003c/p\u003e\n"],["\u003cp\u003ePartnering with Google Book Search, Arcadia integrated the API to let site visitors preview book content, like family names and landmarks.\u003c/p\u003e\n"],["\u003cp\u003eThis integration benefits both customers and staff, saving time and aiding in book discovery and historical research.\u003c/p\u003e\n"],["\u003cp\u003eCustomers can now easily find relevant books mentioning their family or local landmarks before purchasing.\u003c/p\u003e\n"],["\u003cp\u003eArcadia staff can efficiently access book content online, eliminating the need for physical archive searches.\u003c/p\u003e\n"]]],[],null,["# Who's using it: Arcadia\n\n### Monica Pelletier, Marketing Manager, Arcadia Publishing\n\n\n\"Our books connect people with their hometowns and we hope that giving them a look inside to see family, friends and landmarks will increase our sales of each book.\"\n\n\u003cbr /\u003e\n\nWho They Are\n------------\n\nArcadia Publishing's mission is to make history meaningful, to celebrate and preserve the heritage of America's people and places, and to deliver a level of personalized customer service that is unique in today's business world.\n\nGoogle Book Search and Arcadia Publishing\n-----------------------------------------\n\n\nArcadia Publishing partnered with Google Book Search when the site was just launching and has been extremely happy with the traffic and sales that were generated through the relationship. Now, with the API integration, visitors to the Arcadia site itself can get a glimpse into the history of their town---look inside to see family, friends and landmarks---which Arcadia hopes will increase sales.\n\nSince launching the integration, customers have been excited to know they can see if their family name is mentioned in the book before they buy it. It's also allowed them to find other books that they didn't know had their family information.\n\nAs it turns out, not only did Arcadia's customers benefit, but its staff quickly saw unexpected value as well. Instead of going to the hard-copy archive to reference an image or caption, the Arcadia staff is now able to look-inside the book without leaving the site. According to Monica Pelletier at Arcadia, \"It's saving a lot of time!\"\n\nIntegration with Google Book Search\n-----------------------------------\n\n\n[](/static/books/casestudies/images/arcadia_screen_2.jpg)\n[](/static/books/casestudies/images/arcadia_screen_1.jpg)"]]