Developing thoughtful content
Stories, characters, and images can have a profound impact on how children feel or think about themselves, others, and the world around them. Whether you’re creating or curating content for kids, it’s important to consider how a child might interpret the messages they see.
Use your power for kids’ best interests
Stories, games, and images are how we make meaning. Even a short video communicates something to a child. Remember that you have a unique opportunity to positively influence what kids see and do on a screen, and aim to provide experiences that are appropriate, enriching, and delightful.
Think about what’s appropriate for kids of different ages
Avoid content that a child might find disturbing or confusing based on their age and stage of development. While older kids may find a dark forest or spooky house exciting, younger kids may find them scary. Respect parents' desire to protect their children from content they're not ready for.
Raise the bar on representation
Keep an eye out for stereotypes, which are often subtle and unintentional. Consider how the story, characters, information, or message might impact a child’s healthy sense of self, others, or the world.
Tailor the message to their kid’s age
Parents might want to manage or supervise a younger kid’s experience, while they may want to monitor–but not necessarily control–what a tween is doing. Use consistent vocabulary to set the right expectations for each age group.
Involve them in important stuff
Use clear and direct language to ensure parents understand legal disclosures, parental controls, and important info about their child’s experiences.
Create moments of delight
Consider ways to create delight for adults, like hiding easter eggs in your experience that a parent can laugh at.
Allow parents to be the decision makers
It’s the parent’s job to make decisions about their kid’s experience. When explaining something complex, distill the information in a clear way so parents are aware and understand what’s going on. Make sure you communicate where they should go to manage their kid’s experience.