To tackle the stigmatized and often inaccessible mental healthcare landscape in India, Ariba Khan and co-founder Piyush Gupta are building JumpingMinds, an anonymous and safe space created to address mental health challenges through personalized solutions and a "friends therapy" model, which offers their members a community of like-minded people and experts they can talk to anonymously via a matching algorithm. JumpingMinds was conceived in late 2020 when Ariba witnessed the COVID-19 pandemic’s impact on the mental health of her family, friends, colleagues, and peers. With eight years of experience in the sector, Ariba already knew the challenges facing the mental health industry—and those who needed access to mental healthcare. Due to a shortage of mental health professionals in India, Ariba says she and her co-founder Piyush Gupta "knew we wanted to help address these challenges and create something related to mental health, but figured the traditional approach might not work due to [cost and] lack of accessibility." Read more.