Brown Living, India’s first plastic-free marketplace, is a growth platform for small to medium size businesses and artisan groups from India with a mission of making sustainability easy, accessible, and affordable. The company started with 15 brands on a spreadsheet and has grown to over 450 carefully selected brands on the platform. Now, Brown Living offers over 65,000 products that are sustainable and plastic-free alternatives, curated for a sustainable, vegan, eco-friendly, toxin-free, and zero-waste lifestyle. Founder Chaitsi Ahuja discovered her passion for sustainability during her time at one of India’s largest retailers. Her role allowed her to develop an understanding of the Indian consumer. Combined with personal interest in leading a healthier and more mindful lifestyle, she began to read a lot about sustainable living, the climate crisis, and the United Nations’s sustainability goals. Chaitsi would participate in community events where she would spend her weekends helping with a beach cleanup or going to farmers’ markets to understand how small brands are trying to make a difference. “Through community events, I realized that if I believe in the idea of sustainability I cannot promote brands that create waste,” says Chaitsi. Read more.