<br />

The Data Manager API supports the following
[Customer Match](https://support.google.com/displayvideo/answer/9539301) features for Display \& Video 360:

- Customer Match using contact information such as email address, phone number,
  and address information.

- Customer Match using mobile IDs.

Your Display \& Video 360 partner must meet [set requirements](https://support.google.com/adspolicy/answer/6299717) before
successfully uploading user data to Display \& Video 360 Customer Match audiences.

> [!IMPORTANT]
> **Important:** European Economic Area (EEA) audience members are automatically removed from a Customer Match list owned by a Display \& Video 360 partner because Display \& Video 360 partner accounts don't have the necessary sharing settings. This restriction doesn't apply to Customer Match lists owned by a Display \& Video 360 advertiser if the upload contains the necessary [consent settings](https://developers.google.com/data-manager/api/reference/rpc/google.ads.datamanager.v1#consent).

[Create an audience](https://developers.google.com/data-manager/api/devguides/audiences/display-video/customer-match/create-audience)
[Upload members](https://developers.google.com/data-manager/api/devguides/audiences/display-video/customer-match/upload-data)

## Workflow overview

To create and manage a Customer Match audience in a Display \& Video 360 account, complete the
following steps:

1. [Create an audience](https://developers.google.com/data-manager/api/devguides/audiences/display-video/customer-match/create-audience) and note the value of its
   [`id`](https://developers.google.com/data-manager/api/reference/rest/v1/accountTypes.accounts.userLists) field, or use [`userLists.list`](https://developers.google.com/data-manager/api/reference/rest/v1/accountTypes.accounts.userLists/list)
   to retrieve the `id` of an existing Customer Match audience.

2. [Upload members to the audience](https://developers.google.com/data-manager/api/devguides/audiences/display-video/customer-match/upload-data) by passing the audience `id`
   as the `productDestinationId` in an
   [`audienceMembers.ingest`](https://developers.google.com/data-manager/api/reference/rest/v1/audienceMembers/ingest) request.

3. [Check upload results and list size](https://developers.google.com/data-manager/api/devguides/audiences/display-video/customer-match/check-results) using request
   diagnostics and the `sizeInfo` field on the audience.

4. [Remove all members from an audience](https://developers.google.com/data-manager/api/devguides/audiences/display-video/customer-match/remove-all-members) if you need to
   replace or clear an existing audience.

If you're upgrading from the [Display \& Video 360 API](https://developers.google.com/display-video/api), see
[Upgrade from the Display \& Video 360 API](https://developers.google.com/data-manager/api/devguides/audiences/display-video/customer-match/upgrade).