Use the Data Manager API to send the following types of events:
### Google Ads
### Multi-source conversions
[Boost your Google tag with additional data sources](https://support.google.com/google-ads/answer/16542291).
Send multi-source conversions as an additional data source for tag
conversions.
- **Adjust real-time conversion values**: Send accurate financial updates (like restatements, upsells, or finalized cart totals) from your CRM to override the initial estimated value.
- **Enhance measurement accuracy**: Supplement your conversions with missing user-provided data (like email or phone number) to mitigate signal loss, recover conversions that may be missed by the Google tag, and unlock better bidding.
> [!NOTE]
> **Note:** Multi-source conversion data from the Data Manager API won't flow to your conversion bidding for a 14-day trial period. This doesn't apply to your existing Google tag data source.
[Send online conversions](https://developers.google.com/data-manager/api/devguides/events/google-ads/online/send-events)
### Offline conversions
Send [offline conversions](https://support.google.com/google-ads/answer/2998031) or [enhanced conversions for
leads](https://support.google.com/google-ads/answer/15713840).
[Send offline conversions](https://developers.google.com/data-manager/api/devguides/events/google-ads/offline/send-events)
### Store sales conversions (Allowlist only)
Send [store sales conversions](https://support.google.com/google-ads/topic/9941533).
> [!NOTE]
> **Note:** This feature is only available to Google Ads accounts on an allowlist. Contact your Google account representative to request access to the allowlist.
[Send store sales conversions](https://developers.google.com/data-manager/api/devguides/events/google-ads/store-sales/send-events)
### Call conversions
Send [call conversions](https://support.google.com/google-ads/answer/6275629) to track when ads lead to phone calls and
when those phone calls lead to valuable customer actions.
> [!NOTE]
> **Note:** Encryption isn't supported for call conversions.
[Send call conversions](https://developers.google.com/data-manager/api/devguides/events/google-ads/call/send-events)
### Conversion adjustments
[Adjust a previously recorded conversion](https://developers.google.com/data-manager/api/devguides/events/google-ads/conversion-adjustments). Store sales
conversions and call conversions can't be adjusted.
- **Adjust real-time conversion values**: Send accurate financial updates (like restatements, upsells, or finalized cart totals) from your CRM to override the initial estimated value.
- **Enhance measurement accuracy**: Supplement your conversions with missing user-provided data (like email or phone number) to mitigate signal loss, recover conversions that may be missed by the Google tag, and unlock better bidding.
[Send an adjustment](https://developers.google.com/data-manager/api/devguides/events/google-ads/conversion-adjustments)
### Google Analytics
### Multi-source events (Allowlist only)
Send [multi-source events with a transaction ID](https://support.google.com/analytics/answer/16391665) as an
additional data source for your tag or Google Analytics for Firebase (GA4F) events,
to maximize ad interaction signals and strengthen your data and overall
performance.
**Allowlist only:** This feature is only available to Google Analytics properties on
an allowlist. [Fill out the form](https://forms.gle/PUT2AsLVM1krd5zm6) if you're interested
in adding your Google Analytics property to the allowlist.
> [!NOTE]
> **Note:** Multi-source event data sent to **web** data streams from the Data Manager API won't flow to your conversion bidding for a 14-day trial period. This doesn't apply to your existing Google tag data source, or to multi-source events sent to **app** data streams from the Data Manager API.
[Send multi-source events](https://developers.google.com/data-manager/api/devguides/events/analytics/online/send-events)
### Recommended and custom events
Send [recommended](https://developers.google.com/data-manager/api/reference/analytics/recommended-events) and [custom events](https://support.google.com/analytics/answer/12229021) to
Google Analytics, along with [user-provided data](https://support.google.com/analytics/answer/14077171) and
[user properties](https://support.google.com/analytics/answer/9355671).
[Send recommended and custom events](https://developers.google.com/data-manager/api/devguides/events/analytics/recommended-custom-events)
### Floodlight
### Offline conversions
Send Floodlight offline conversions for Google Marketing Platform products,
including
[Campaign Manager 360](https://support.google.com/campaignmanager/answer/3027419#features),
[Search Ads 360](https://support.google.com/sa360/answer/13607956), and
[Display \& Video 360](https://support.google.com/displayvideo/answer/3027419#features).
[Send offline conversions](https://developers.google.com/data-manager/api/devguides/events/cm360/offline/send-events)
### Multi-source conversions
Send [multi-source conversions](https://support.google.com/campaignmanager/answer/17156206) as an additional data
source for your Google tag or legacy Floodlight tag.
> [!NOTE]
> **Note:** Multi-source conversion data from the Data Manager API won't flow to your conversion bidding for a 14-day trial period. This doesn't apply to your existing Google tag data source.
[Send multi-source conversions](https://developers.google.com/data-manager/api/devguides/events/cm360/online/send-events)
## Data encryption
The Data Manager API supports [encryption](https://developers.google.com/data-manager/api/devguides/concepts/encryption) of user data when sending
events for all use cases except [Google Ads call conversions](https://developers.google.com/data-manager/api/devguides/events#ads_call).
## IAB ECAPI specification
If you use the
[IAB Tech Lab Event and Conversion API (ECAPI)](https://iabtechlab.com/standards/ecapi/) standard, see the
[ECAPI specification mapping](https://developers.google.com/data-manager/api/reference/ecapi) to map your ECAPI data to
Data Manager API event ingestion requests.