Starting September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our deprecations page for more details on how to update your integration to make this declaration.
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Possible DV360 sensitive category.
Enums
SENSITIVE_CATEGORY_UNSPECIFIED
This enum is only a placeholder and doesn't specify a DV360 sensitive category.
SENSITIVE_CATEGORY_ADULT
Adult or pornographic text, image, or video content.
SENSITIVE_CATEGORY_DEROGATORY
Content that may be construed as biased against individuals, groups, or organizations based on criteria such as race, religion, disability, sex, age, veteran status, sexual orientation, gender identity, or political affiliation. May also indicate discussion of such content, for instance, in an academic or journalistic context.
SENSITIVE_CATEGORY_DOWNLOADS_SHARING
Content related to audio, video, or software downloads.
SENSITIVE_CATEGORY_WEAPONS
Contains content related to personal weapons, including knives, guns, small firearms, and ammunition. Selecting either "weapons" or "sensitive social issues" will result in selecting both.
SENSITIVE_CATEGORY_GAMBLING
Contains content related to betting or wagering in a real-world or online setting.
SENSITIVE_CATEGORY_VIOLENCE
Content which may be considered graphically violent, gory, gruesome, or shocking, such as street fighting videos, accident photos, descriptions of torture, etc.
SENSITIVE_CATEGORY_SUGGESTIVE
Adult content, as well as suggestive content that's not explicitly pornographic. This category includes all pages categorized as adult.
SENSITIVE_CATEGORY_PROFANITY
Prominent use of words considered indecent, such as curse words and sexual slang. Pages with only very occasional usage, such as news sites that might include such words in a quotation, are not included.
SENSITIVE_CATEGORY_ALCOHOL
Contains content related to alcoholic beverages, alcohol brands, recipes, etc.
SENSITIVE_CATEGORY_DRUGS
Contains content related to the recreational use of legal or illegal drugs, as well as to drug paraphernalia or cultivation.
SENSITIVE_CATEGORY_TOBACCO
Contains content related to tobacco and tobacco accessories, including lighters, humidors, ashtrays, etc.
SENSITIVE_CATEGORY_POLITICS
Political news and media, including discussions of social, governmental, and public policy.
SENSITIVE_CATEGORY_RELIGION
Content related to religious thought or beliefs.
SENSITIVE_CATEGORY_TRAGEDY
Content related to death, disasters, accidents, war, etc.
SENSITIVE_CATEGORY_TRANSPORTATION_ACCIDENTS
Content related to motor vehicle, aviation or other transportation accidents.
SENSITIVE_CATEGORY_SENSITIVE_SOCIAL_ISSUES
Issues that evoke strong, opposing views and spark debate. These include issues that are controversial in most countries and markets (such as abortion), as well as those that are controversial in specific countries and markets (such as immigration reform in the United States).
SENSITIVE_CATEGORY_SHOCKING
Content which may be considered shocking or disturbing, such as violent news stories, stunts, or toilet humor.
[null,null,["Last updated 2024-09-18 UTC."],[[["\u003cp\u003eDisplay & Video 360 API v1 has been sunset and replaced with new sensitive category enums.\u003c/p\u003e\n"],["\u003cp\u003eThese enums categorize content based on sensitivity, such as adult material, derogatory language, downloads, weapons, and more.\u003c/p\u003e\n"],["\u003cp\u003eContent related to weapons or sensitive social issues will automatically be flagged for both categories.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eSENSITIVE_CATEGORY_UNSPECIFIED\u003c/code\u003e enum serves as a placeholder and doesn't denote any specific sensitive category.\u003c/p\u003e\n"]]],["The provided content outlines Display & Video 360 (DV360) sensitive content categories. These categories, represented as enums, classify content based on sensitivity. Categories include adult, derogatory, downloads/sharing, weapons, gambling, violence, suggestive, profanity, alcohol, drugs, tobacco, politics, religion, tragedy, transportation accidents, sensitive social issues, and shocking. The categories are detailed, defining the specific types of content that fall under each label, including descriptions and example. The API V1 has been sunset.\n"],null,["# SensitiveCategory\n\n| Display \\& Video 360 API v1 has been sunset.\nPossible DV360 sensitive category.\n\n| Enums ||\n|-----------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `SENSITIVE_CATEGORY_UNSPECIFIED` | This enum is only a placeholder and doesn't specify a DV360 sensitive category. |\n| `SENSITIVE_CATEGORY_ADULT` | Adult or pornographic text, image, or video content. |\n| `SENSITIVE_CATEGORY_DEROGATORY` | Content that may be construed as biased against individuals, groups, or organizations based on criteria such as race, religion, disability, sex, age, veteran status, sexual orientation, gender identity, or political affiliation. May also indicate discussion of such content, for instance, in an academic or journalistic context. |\n| `SENSITIVE_CATEGORY_DOWNLOADS_SHARING` | Content related to audio, video, or software downloads. |\n| `SENSITIVE_CATEGORY_WEAPONS` | Contains content related to personal weapons, including knives, guns, small firearms, and ammunition. Selecting either \"weapons\" or \"sensitive social issues\" will result in selecting both. |\n| `SENSITIVE_CATEGORY_GAMBLING` | Contains content related to betting or wagering in a real-world or online setting. |\n| `SENSITIVE_CATEGORY_VIOLENCE` | Content which may be considered graphically violent, gory, gruesome, or shocking, such as street fighting videos, accident photos, descriptions of torture, etc. |\n| `SENSITIVE_CATEGORY_SUGGESTIVE` | Adult content, as well as suggestive content that's not explicitly pornographic. This category includes all pages categorized as adult. |\n| `SENSITIVE_CATEGORY_PROFANITY` | Prominent use of words considered indecent, such as curse words and sexual slang. Pages with only very occasional usage, such as news sites that might include such words in a quotation, are not included. |\n| `SENSITIVE_CATEGORY_ALCOHOL` | Contains content related to alcoholic beverages, alcohol brands, recipes, etc. |\n| `SENSITIVE_CATEGORY_DRUGS` | Contains content related to the recreational use of legal or illegal drugs, as well as to drug paraphernalia or cultivation. |\n| `SENSITIVE_CATEGORY_TOBACCO` | Contains content related to tobacco and tobacco accessories, including lighters, humidors, ashtrays, etc. |\n| `SENSITIVE_CATEGORY_POLITICS` | Political news and media, including discussions of social, governmental, and public policy. |\n| `SENSITIVE_CATEGORY_RELIGION` | Content related to religious thought or beliefs. |\n| `SENSITIVE_CATEGORY_TRAGEDY` | Content related to death, disasters, accidents, war, etc. |\n| `SENSITIVE_CATEGORY_TRANSPORTATION_ACCIDENTS` | Content related to motor vehicle, aviation or other transportation accidents. |\n| `SENSITIVE_CATEGORY_SENSITIVE_SOCIAL_ISSUES` | Issues that evoke strong, opposing views and spark debate. These include issues that are controversial in most countries and markets (such as abortion), as well as those that are controversial in specific countries and markets (such as immigration reform in the United States). |\n| `SENSITIVE_CATEGORY_SHOCKING` | Content which may be considered shocking or disturbing, such as violent news stories, stunts, or toilet humor. |"]]
