# TargetingType

> [!WARNING]
> Display \& Video 360 API v1 has been sunset.

Possible types for targeting.

| Enums ||
|---|---|
| `TARGETING_TYPE_UNSPECIFIED` | Default value when type is not specified or is unknown in this version. |
| `TARGETING_TYPE_CHANNEL` | Target a channel (a custom group of related websites or apps). |
| `TARGETING_TYPE_APP_CATEGORY` | Target an app category (for example, education or puzzle games). |
| `TARGETING_TYPE_APP` | Target a specific app (for example, Angry Birds). |
| `TARGETING_TYPE_URL` | Target a specific url (for example, quora.com). |
| `TARGETING_TYPE_DAY_AND_TIME` | Target ads during a chosen time period on a specific day. |
| `TARGETING_TYPE_AGE_RANGE` | Target ads to a specific age range (for example, 18-24). |
| `TARGETING_TYPE_REGIONAL_LOCATION_LIST` | Target ads to the specified regions on a regional location list. |
| `TARGETING_TYPE_PROXIMITY_LOCATION_LIST` | Target ads to the specified points of interest on a proximity location list. |
| `TARGETING_TYPE_GENDER` | Target ads to a specific gender (for example, female or male). |
| `TARGETING_TYPE_VIDEO_PLAYER_SIZE` | Target a specific video player size for video ads. |
| `TARGETING_TYPE_USER_REWARDED_CONTENT` | Target user rewarded content for video ads. |
| `TARGETING_TYPE_PARENTAL_STATUS` | Target ads to a specific parental status (for example, parent or not a parent). |
| `TARGETING_TYPE_CONTENT_INSTREAM_POSITION` | Target video or audio ads in a specific content instream position (for example, pre-roll, mid-roll, or post-roll). |
| `TARGETING_TYPE_CONTENT_OUTSTREAM_POSITION` | Target ads in a specific content outstream position. |
| `TARGETING_TYPE_DEVICE_TYPE` | Target ads to a specific device type (for example, tablet or connected TV). |
| `TARGETING_TYPE_AUDIENCE_GROUP` | Target ads to an audience or groups of audiences. Singleton field, at most one can exist on a single Lineitem at a time. |
| `TARGETING_TYPE_BROWSER` | Target ads to specific web browsers (for example, Chrome). |
| `TARGETING_TYPE_HOUSEHOLD_INCOME` | Target ads to a specific household income range (for example, top 10%). |
| `TARGETING_TYPE_ON_SCREEN_POSITION` | Target ads in a specific on screen position. |
| `TARGETING_TYPE_THIRD_PARTY_VERIFIER` | Filter web sites through third party verification (for example, IAS or DoubleVerify). |
| `TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION` | Filter web sites by specific digital content label ratings (for example, DL-MA: suitable only for mature audiences). |
| `TARGETING_TYPE_SENSITIVE_CATEGORY_EXCLUSION` | Filter website content by sensitive categories (for example, adult). |
| `TARGETING_TYPE_ENVIRONMENT` | Target ads to a specific environment (for example, web or app). |
| `TARGETING_TYPE_CARRIER_AND_ISP` | Target ads to a specific network carrier or internet service provider (ISP) (for example, Comcast or Orange). |
| `TARGETING_TYPE_OPERATING_SYSTEM` | Target ads to a specific operating system (for example, macOS). |
| `TARGETING_TYPE_DEVICE_MAKE_MODEL` | Target ads to a specific device make or model (for example, Roku or Samsung). |
| `TARGETING_TYPE_KEYWORD` | Target ads to a specific keyword (for example, dog or retriever). |
| `TARGETING_TYPE_NEGATIVE_KEYWORD_LIST` | Target ads to a specific negative keyword list. |
| `TARGETING_TYPE_VIEWABILITY` | Target ads to a specific viewability (for example, 80% viewable). |
| `TARGETING_TYPE_CATEGORY` | Target ads to a specific content category (for example, arts \& entertainment). |
| `TARGETING_TYPE_INVENTORY_SOURCE` | Purchase impressions from specific deals and auction packages. |
| `TARGETING_TYPE_LANGUAGE` | Target ads to a specific language (for example, English or Japanese). |
| `TARGETING_TYPE_AUTHORIZED_SELLER_STATUS` | Target ads to ads.txt authorized sellers. If no targeting option of this type is assigned, the resource uses the "Authorized Direct Sellers and Resellers" option by default. |
| `TARGETING_TYPE_GEO_REGION` | Target ads to a specific regional location (for example, a city or state). |
| `TARGETING_TYPE_INVENTORY_SOURCE_GROUP` | Purchase impressions from a group of deals and auction packages. |
| `TARGETING_TYPE_EXCHANGE` | Purchase impressions from specific exchanges. |
| `TARGETING_TYPE_SUB_EXCHANGE` | Purchase impressions from specific sub-exchanges. |
| `TARGETING_TYPE_POI` | Target ads around a specific point of interest, such as a notable building, a street address, or latitude/longitude coordinates. |
| `TARGETING_TYPE_BUSINESS_CHAIN` | Target ads around locations of a business chain within a specific geo region. |
| `TARGETING_TYPE_CONTENT_DURATION` | Target ads to a specific video content duration. |
| `TARGETING_TYPE_CONTENT_STREAM_TYPE` | Target ads to a specific video content stream type. |
| `TARGETING_TYPE_NATIVE_CONTENT_POSITION` | Target ads to a specific native content position. |
| `TARGETING_TYPE_OMID` | Target ads in an Open Measurement enabled inventory. |
| `TARGETING_TYPE_AUDIO_CONTENT_TYPE` | Target ads to a specific audio content type. |
| `TARGETING_TYPE_CONTENT_GENRE` | Target ads to a specific content genre. |