Starting September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our deprecations page for more details on how to update your integration to make this declaration.
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Possible household income targeting options.
Enums
HOUSEHOLD_INCOME_UNSPECIFIED
Default value when household income is not specified in this version. This enum is a placeholder for default value and does not represent a real household income option.
HOUSEHOLD_INCOME_UNKNOWN
The household income of the audience is unknown.
HOUSEHOLD_INCOME_LOWER_50_PERCENT
The audience is in the lower 50% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_41_TO_50_PERCENT
The audience is in the top 41-50% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_31_TO_40_PERCENT
The audience is in the top 31-40% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_21_TO_30_PERCENT
The audience is in the top 21-30% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_11_TO_20_PERCENT
The audience is in the top 11-20% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_10_PERCENT
The audience is in the top 10% of U.S. household incomes.
[null,null,["Last updated 2024-09-18 UTC."],[[["\u003cp\u003eDisplay & Video 360 API v2 is no longer in use.\u003c/p\u003e\n"],["\u003cp\u003eAdvertisers can target audiences based on U.S. household income brackets.\u003c/p\u003e\n"],["\u003cp\u003eTargeting options include lower 50%, as well as top 10%, 11-20%, 21-30%, 31-40%, and 41-50% income percentiles.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eHOUSEHOLD_INCOME_UNSPECIFIED\u003c/code\u003e acts as a placeholder and does not reflect an actual income group, while \u003ccode\u003eHOUSEHOLD_INCOME_UNKNOWN\u003c/code\u003e signifies an undefined household income for the audience.\u003c/p\u003e\n"]]],[],null,["# HouseholdIncome\n\n| Display \\& Video 360 API v2 has sunset.\nPossible household income targeting options.\n\n| Enums ||\n|-----------------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `HOUSEHOLD_INCOME_UNSPECIFIED` | Default value when household income is not specified in this version. This enum is a placeholder for default value and does not represent a real household income option. |\n| `HOUSEHOLD_INCOME_UNKNOWN` | The household income of the audience is unknown. |\n| `HOUSEHOLD_INCOME_LOWER_50_PERCENT` | The audience is in the lower 50% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_41_TO_50_PERCENT` | The audience is in the top 41-50% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_31_TO_40_PERCENT` | The audience is in the top 31-40% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_21_TO_30_PERCENT` | The audience is in the top 21-30% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_11_TO_20_PERCENT` | The audience is in the top 11-20% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_10_PERCENT` | The audience is in the top 10% of U.S. household incomes. |"]]
