# YoutubeAndPartnersBiddingStrategy

> [!WARNING]
> Display \& Video 360 API v2 has sunset.

- [JSON representation](https://developers.google.com/display-video/api/reference/rest/v2/YoutubeAndPartnersBiddingStrategy#SCHEMA_REPRESENTATION)
- [YoutubeAndPartnersBiddingStrategyType](https://developers.google.com/display-video/api/reference/rest/v2/YoutubeAndPartnersBiddingStrategy#YoutubeAndPartnersBiddingStrategyType)
- [BiddingSource](https://developers.google.com/display-video/api/reference/rest/v2/YoutubeAndPartnersBiddingStrategy#BiddingSource)

Settings that control the bid strategy for YouTube and Partners resources.

| JSON representation |
|---|
| ``` { "type": enum (`https://developers.google.com/display-video/api/reference/rest/v2/YoutubeAndPartnersBiddingStrategy#YoutubeAndPartnersBiddingStrategyType`), "value": string, "adGroupEffectiveTargetCpaValue": string, "adGroupEffectiveTargetCpaSource": enum (`https://developers.google.com/display-video/api/reference/rest/v2/YoutubeAndPartnersBiddingStrategy#BiddingSource`) } ``` |

| Fields ||
|---|---|
| `type` | ``enum (`https://developers.google.com/display-video/api/reference/rest/v2/YoutubeAndPartnersBiddingStrategy#YoutubeAndPartnersBiddingStrategyType`)`` The type of the bidding strategy. |
| `value` | `string (https://developers.google.com/discovery/v1/type-format format)` The value used by the bidding strategy. When the bidding strategy is assigned at the line item level, this field is only applicable for the following strategy types: - `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPA` - `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_ROAS` When the bidding strategy is assigned at the ad group level, this field is only applicable for the following strategy types: - `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPM` - `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPV` - `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPA` - `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPM` - `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_RESERVE_CPM` - `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_ROAS` If not using an applicable strategy, the value of this field will be 0. |
| `adGroupEffectiveTargetCpaValue` | `string (https://developers.google.com/discovery/v1/type-format format)` Output only. The effective target CPA for ad group, in micros of advertiser's currency. |
| `adGroupEffectiveTargetCpaSource` | ``enum (`https://developers.google.com/display-video/api/reference/rest/v2/YoutubeAndPartnersBiddingStrategy#BiddingSource`)`` Output only. Source of the effective target CPA value for ad group. |

## YoutubeAndPartnersBiddingStrategyType

Possible types of bidding strategy for YouTube and Partners resources.

| Enums ||
|---|---|
| `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_UNSPECIFIED` | Type is not specified or unknown. |
| `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPV` | A bidding strategy that pays a configurable amount per video view. |
| `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPM` | A bidding strategy that pays a configurable amount per impression. |
| `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPA` | A bidding strategy that automatically optimizes conversions per dollar. |
| `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPM` | A bidding strategy that pays a configurable amount per impression. |
| `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_RESERVE_CPM` | A bidding strategy for YouTube Instant Reserve line items that pays a fixed amount per impression. |
| `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_LIFT` | An automated bidding strategy that sets bids to achieve maximum lift. |
| `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_CONVERSIONS` | A bidding strategy that automatically maximizes number of conversions given a daily budget. |
| `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPV` | A bidding strategy that automatically optimizes cost per video view. |
| `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_ROAS` | A bidding strategy that automatically maximizes revenue while averaging a specific target Return On Ad Spend (ROAS). |
| `YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_CONVERSION_VALUE` | A bidding strategy that automatically sets bids to maximize revenue while spending your budget. |

## BiddingSource

Source of the bidding value.

| Enums ||
|---|---|
| `BIDDING_SOURCE_UNSPECIFIED` | Bidding source is not specified or unknown. |
| `BIDDING_SOURCE_LINE_ITEM` | Bidding value is inherited from the line item. |
| `BIDDING_SOURCE_AD_GROUP` | Bidding value is defined in the ad group. |