Ab dem 8. September 2025 muss für jede neue Werbebuchung angegeben werden, ob Werbung mit politischen Inhalten in der Europäischen Union (EU) ausgeliefert wird. Display & Video 360 API- und SDF-Uploads ohne entsprechende Erklärungen schlagen fehl. Weitere Informationen dazu, wie Sie Ihre Integration aktualisieren, um diese Erklärung abzugeben, finden Sie auf unserer Seite zur Einstellung.
Ein auszuschließendes Keyword, das zu einer Liste mit auszuschließenden Keywords gehört.
JSON-Darstellung
{"name": string,"keywordValue": string}
Felder
name
string
Nur Ausgabe. Der Ressourcenname des auszuschließenden Keywords.
keywordValue
string
Erforderlich. Nicht veränderbar. Das Keyword, auf das ein negatives Targeting erfolgt, z. B. car insurance.
Muss UTF-8-codiert sein und darf maximal 255 Byte groß sein. Die maximale Zeichenanzahl beträgt 80. Es sind maximal 10 Wörter zulässig.
Gültige Zeichen sind auf ASCII-Zeichen beschränkt. Das einzige URL-Escaping ist zur Darstellung von Leerzeichen zwischen Wörtern zulässig. Voran- oder nachgestellte Leerzeichen werden ignoriert.
[null,null,["Zuletzt aktualisiert: 2025-07-25 (UTC)."],[[["\u003cp\u003eDisplay & Video 360 API v2 is no longer supported.\u003c/p\u003e\n"],["\u003cp\u003eA \u003ccode\u003eNegativeKeyword\u003c/code\u003e resource represents a negatively targeted keyword belonging to a negative keyword list.\u003c/p\u003e\n"],["\u003cp\u003eNegative keywords can be managed through methods such as creation, deletion, bulk edits, listing, and replacement within negative keyword lists.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eNegativeKeyword\u003c/code\u003e resource has two fields: \u003ccode\u003ename\u003c/code\u003e which is the system-generated resource name and \u003ccode\u003ekeywordValue\u003c/code\u003e which represents the actual keyword with specific restrictions.\u003c/p\u003e\n"]]],["The core content defines `NegativeKeyword` resource used in Display & Video 360 API, which has since been sunset. A `NegativeKeyword` has a name and a keyword value (up to 80 characters). Actions on negative keywords within a list include: `bulkEdit`, `create`, `delete`, `list`, and `replace`. `bulkEdit` allows for editing multiple negative keywords, while `replace` will replace all keywords. Each operation involves the advertisers negative keywords list.\n"],null,["# REST Resource: advertisers.negativeKeywordLists.negativeKeywords\n\n| Display \\& Video 360 API v2 has sunset.\n- [Resource: NegativeKeyword](#NegativeKeyword)\n - [JSON representation](#NegativeKeyword.SCHEMA_REPRESENTATION)\n- [Methods](#METHODS_SUMMARY)\n\nResource: NegativeKeyword\n-------------------------\n\nA negatively targeted keyword that belongs to a negative keyword list.\n\n| JSON representation |\n|----------------------------------------------------|\n| ``` { \"name\": string, \"keywordValue\": string } ``` |\n\n| Fields ||\n|----------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `name` | `string` Output only. The resource name of the negative keyword. |\n| `keywordValue` | `string` Required. Immutable. The negatively targeted keyword, for example `car insurance`. Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10. Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored. |\n\n| Methods ------- ||\n|-----------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------|\n| ### [bulkEdit](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/bulkEdit) | Bulk edits negative keywords in a single negative keyword list. |\n| ### [create](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/create) | Creates a negative keyword in a negative keyword list. |\n| ### [delete](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/delete) | Deletes a negative keyword from a negative keyword list. |\n| ### [list](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/list) | Lists negative keywords in a negative keyword list. |\n| ### [replace](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/replace) | Replaces all negative keywords in a single negative keyword list. |"]]
